Nikon Coolpix S8000: Zoom In, Yeti
Zoom in on the important things. With the new COOLPIX S8000 with 10X zoom.
Advertising Agency: Jung von Matt, Berlin, Germany
Chief Creative Directors: Mathias Stiller, Wolfgang Schneider
Creative Directors: Peter Gocht, Christian Kroll
Copywriters: Bjoern Ingenleuf, Lars Baldermann
Art Director: Javier Suarez Argueta
Designer: Pia Drescher
Managing Director: Ilan Schaefer
Account Supervisors: Sirkka Koester, Jutta Caballero
9 Comments
Just cool.
Nikon is a great visual product. I find zooming in on letters a little bland.
An ok idea, but executed way too literal. Layout looks messy IMO.
You'll need to look closely to understand and appreciate, but Nikon Coolpix S8000: Zoom In is worth it.
There's definitely an idea in there but I don't think this execution does it justice.
It's interesting, but falls flat when I do actually engage with the copy.
Ben Dover said it well. When using a typographical execution for a camera, it has to be be freaking awesome.
I rate you guys are on the verge of something awesome. Keep pushing.
execution could be better but nice idea
Done http://adsoftheworld.com/media/print/hospital_de_cancer_de_barretos_pr...
wtf, really?
I don't like it at all.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
super bland.
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