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Nikon Coolpix: Restaurant
Invisible assistance with every picture.
Nikon Coolpix S500
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Martina Beckmann
Accounts: Alex Stergialis, Eva D'Hondt
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital
Comments
Hmm...makes me want to know more about this camera's features. Not bad guys, not bad.
Me encanta!
Do they pre-install Photoshop on this camera?
This is really wise. It was not made for any award, but honestly to solve the clients problem and sell the fantastic feature of the camera.
Really great. I seem interested in knowing about the product also, just as Theredm.
______________
In God I trust
you're right. this ad sells.
It sells^
I agree. I'm shopping for a simple camera and this ad made me reconsider my first choice of Canon IXUS.
Good one. The idea is strong and extra points for the production. Wonderful way to show the benefits. The image says the whole story.
Yep. I must join the chorus – this insight is really catchy. Bravo for Tom Nagy also. Good work.
Very nice line. Over average idea. nice ad guys.
"Everyday is one short life"
www.erhanali.blogspot.com/
Good concept.
But I believe that a more natural, realistic, documentary look would be better.
I see the photo in the camera screen and I can't believe it's real. No way.
Exaggeration in the idea it's always ok, but the exaggeration in the product demo makes it less true.
very nice..I wish I thought of this one..hay..
*wala lng nanggugulo lang, ajajaja
Ok the ad got me hooked. Now where do I get to know the fundas. No bodycopy. No website link.
~~be cool eh!~~
No bodycopy? You don't need it, the ad visual is self explanatory.
No website link? Nikon is a huge brand. Just Google it for website link.
where do I get to know the fundas?
Contact your nearest local photo shop with camera model no.
Simple. Right?
great art direction! If the three persons are encrust more like assistant cameramen, the contrast come on stronger?
yes to focus on the idea should destruct the details or put them one tone
i like it
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
Any comments from Cannes, One Show and D&AD ex-judges?
its the same thought and a very similar execution of a cannes-winning-campaign 2003 or 2004. i will look it up in the annual and upload it this evening. however i like this campaign ;-)
so here are the ads i spoke of:
http://www.artinmind.de/cannes-silver-03a.jpg
http://www.artinmind.de/cannes-silver-03bc.jpg
cannes silver 2003
esia
Well observated, esia. These campaigns really are simillar. But I don't see a problem in that. By the way, these that you just send us are prety strong, speacially the one with the blond girl.
______________
In God I trust
'with' every picture...isn't 'in' every picture better?
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