theredm's picture
252 pencils

Hmm...makes me want to know more about this camera's features. Not bad guys, not bad.

Besha's picture
297 pencils

Me encanta!

postman's picture
951 pencils

Do they pre-install Photoshop on this camera?

MarceloG's picture
820 pencils

This is really wise. It was not made for any award, but honestly to solve the clients problem and sell the fantastic feature of the camera.

Really great. I seem interested in knowing about the product also, just as Theredm.
In God I trust

copycomoelcopi's picture
822 pencils

you're right. this ad sells.

Patrick Ryan's picture
Patrick Ryan
8 pencils

It sells^

ivan's picture

I agree. I'm shopping for a simple camera and this ad made me reconsider my first choice of Canon IXUS.

fractalrene's picture
1504 pencils

Good one. The idea is strong and extra points for the production. Wonderful way to show the benefits. The image says the whole story.

miko1aj's picture
3092 pencils

Yep. I must join the chorus – this insight is really catchy. Bravo for Tom Nagy also. Good work.

erhanali's picture
368 pencils

Very nice line. Over average idea. nice ad guys.

"Everyday is one short life"


DarkSide's picture
1066 pencils

Good concept.
But I believe that a more natural, realistic, documentary look would be better.
I see the photo in the camera screen and I can't believe it's real. No way.
Exaggeration in the idea it's always ok, but the exaggeration in the product demo makes it less true.

L.A.lopes4mayor's picture
52 pencils

very nice..I wish I thought of this one..hay..

tantrik_indian's picture
953 pencils

Ok the ad got me hooked. Now where do I get to know the fundas. No bodycopy. No website link.
~~be cool eh!~~

~~this paranoid survived!~~

me thinks's picture
me thinks
722 pencils

No bodycopy? You don't need it, the ad visual is self explanatory.

No website link? Nikon is a huge brand. Just Google it for website link.

where do I get to know the fundas?
Contact your nearest local photo shop with camera model no.

Simple. Right?

zhanghao's picture
27 pencils

great art direction! If the three persons are encrust more like assistant cameramen, the contrast come on stronger?

Enas's picture
741 pencils

yes to focus on the idea should destruct the details or put them one tone

i like it

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

jonft's picture
264 pencils

Any comments from Cannes, One Show and D&AD ex-judges?

esia's picture
239 pencils

its the same thought and a very similar execution of a cannes-winning-campaign 2003 or 2004. i will look it up in the annual and upload it this evening. however i like this campaign ;-)

esia's picture
239 pencils
MarceloG's picture
820 pencils

Well observated, esia. These campaigns really are simillar. But I don't see a problem in that. By the way, these that you just send us are prety strong, speacially the one with the blond girl.
In God I trust

liar's picture
386 pencils

'with' every picture...isn't 'in' every picture better?

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