Built-in Red-eye Fix.
The built in Red-eye Fix automatically recognizes and corrects the red-eye effect caused by the flash.
Agency: Sylva, Budapest, Hungary
Advertiser: Nikon
Creative Director: Gabor Spielmann
Copywriter: Gabor Spielmann
Art Director: Peter Nador
Illustrator: Morpho Communication
Via: 10ad
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18 Comments
doesn't work 4 me...
~ old habits die hard, older ones never do ~
Red eye reduction. Who has red eye? Bunnies. Make bunnies have blue and green eyes. Done.
"...and corrects the red-eye effect caused by the flash". So, what the camera really does is to transform real red eyes into blue & green ones? I think it's a little confusing msg, but the idea is catchable tho.
S5
take a picture to a bunny, they allways end whith red eyes.
hmm.. one rabbit would've said it all. maybe a close-up of the face of the rabbit.. still too far fetched idea.
ideas....30 minutes nahi toh free.
one rabbit would do better for the idea
but this execution is doing better for the product, it has more "aesthetic feeling" than a one object execution
I don´t think so. It´s weird, but i think that somehow one rabbit would put u through the idea slower, less directly...
it´d look better, though
there is a nice contast in the ad here.. the eyes have been brought upfront... which i like..
nice work...
| Everartz |
Well there is one problem solution leading to another problem.
Guess thats a dangerous way to take your product promotion??
What say??
Oh, does it mean I can't take photos of bunnies? I guess I had better not buy a nikon camera then.
I guess having an albino bunny growing up helps- I like this a lot :)
wasnt this technology 'new news' about 5 years ago, even longer?
srahula, this isn't problem/solution. This is a good idea.
This is not a powerful ad, every single digital camera in the world (even my oldest 1 MPX) have red eye reduction. That's not a good selling argument.
FER.
like it
http://quodavid.blogspot.com/
maybe its a RGB/CMYK issue....but those eyes look extremely saturated and fake.
i would never buy this camera if this ad has any realistic correlation to the photos this camera will produce. imagine a family shot where everybody has this nuclear-glowing-eyeball quality....not good.
www.ashlandic.com
It's not a bad idea.
I had to read about red-eye before I got it. First, I just thought....eeewww, bunnies looking like marshmallows with eyes. Is this about food?