Nikon: Beach

Nikon SB-800
Ultimate flash.

Advertising Agency: Ad Planet Group, Singapore
Executive Creative Director: eo
Associate Creative Director / Copywriter: Alfred Teo
Art Directors: Khoo Meng Hau, Tan Leong Lee, Fenglin
Copywriter: ichael

March 2008


Wordnerd's picture
6692 pencils

Hmm? The (3) pictures are taken in the exact moment someone flashed this camera far away? i somehow think they intend to say that's the flash of the camera used for this pic, but that doesn't work - does it?

everartz's picture
7609 pencils

apart from that Wordnerd .. i find it over promising... art wise, there is no difference between the sun and the flash's light.. both are the exact same which is not right...its not working for me..

| Everartz |

john doe's picture
john doe
1571 pencils

nice copycat.
osram did this years ago:

thakiddd's picture
70 pencils


IrisAndSky's picture
25 pencils

done before,oops!!!!

sonucoues2002's picture
804 pencils

copy line should be "Double flash"

Boas ideas's picture
Boas ideas
265 pencils

Otra exageración mas!

Tripioso's picture
470 pencils

I don't get it. ¿Is the beach a picture taken, or are we in front of the flash?


Life's a Trip. Enjoy the Ride!

elyoshiro's picture
546 pencils

LA exageración no es mala. pero es algo que ya se ha hecho antes.

bknowlden's picture
3647 pencils

I have a few problems with this. One, this execution (almost exactly) has been done several times. And two, a flash screwing up your pictures isn't a good thing.

I will say that they are well put together though.

Dinoco's picture
69 pencils

exactly the same idea than ford ranger.

the layout is the same.

copy. another copy.

come on guys more creativity.

just try!

360 grados's picture
360 grados
305 pencils

very cool

alvinpck's picture
1467 pencils

I think this has been done by a jeep brand before.
I'm not aware strong flash is a good selling feature for cameras like this.


Rog's picture
6082 pencils

Like it. Says 'ultimate' dramatically!

>>>> That's not an ad. THIS is an ad.

Jet Lee's picture
Jet Lee
127 pencils

At first I thought this ad was very similar to the 'Tide' press ad by Leo Burnett Mumbai some years ago.
(Anyone has the direct reference link? This is the closest link i could find > the first image on the result page:

But apparently, having read the comments above, there were even more similar ads in the past, like the OSRAM and the Ford Ranger XLT.

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