Nikol Window Cleaning Wet Wipes: Sarkozy

Stop using newspapers
Window Cleaning Wet Wipes

Advertising Agency: Gitam BBDO, Israel
Chief Creative Officer: Guy Bar
Executive Creative Director: Danny Yakobowitch
Art Director: Noga Kara
Copywriter: Tomer Abramovitch
VP Client Service: Elika Merhavi
Account Executive : Idit Zemmer
Account Manager: Naama Tehori
Photograph: Lior Nordman

31 comments

BFB's picture
BFB
941 pencils

Awesome campaign!
This one is my fav.

kleenex's picture
kleenex
29385 pencils

interesting.

Lois Bullardy's picture
Lois Bullardy
26 pencils

Worst of the day.

Billoughsby's picture
Billoughsby
5091 pencils

Not saying "Done", but we do know the face against glass thing pretty well by now around here. Don't we?

Nicely done for all that. And if it's new for someone, it will probably make them laugh.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

morse's picture
morse
15972 pencils

Very very good!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

hillmarky's picture
hillmarky
92 pencils

Could somebody please explain this concept to me?

Queldin's picture
Queldin
29 pencils

People use old newspapers to clean windows because they don't leave residues on glass. What Nikol shows in this campaign is how absurd this is when there is a product for it.

hillmarky's picture
hillmarky
92 pencils

OK, but how does that connect to using Sarkozy, Obama, and the Queen? I'm lost.

Hadrons's picture
Hadrons
5743 pencils

All those figures are on the news all the time..

BUT i'll have more pleasure to use their faces now to clean my windows... sweet revenge - served cold on glass. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

skeMaMen's picture
skeMaMen
428 pencils

Revenge for what...? What did Nicolas Sarkozy ever do to you, or you are just raised in that way...?! Also, I don't believe that you can even clean your windows, but if you do - use your long tongue...!
Nice campaign...

>>> Designed to be signed...

Hadrons's picture
Hadrons
5743 pencils

All those figures are on the news all the time..

BUT i'll have more pleasure to use their faces now to clean my windows... sweet revenge - served cold on glass. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
5743 pencils

oops

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Maltese's picture
Maltese
4 pencils

I don't think this concept has been executed correctly, I would have had the 3 faces on a newspaper rather than just the face squashed on the screen, I did not get the idea either, trying to be too clever, why??

BOX & DICE ADVERTISING
Keep it simple stupid

sintra's picture
sintra
699 pencils

nice one

khronos's picture
khronos
998 pencils

hahahahahah, that is brilliantly funny !!! well done u guys !!!

ishiboy's picture
ishiboy
497 pencils

Superb! And fresh.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good. i like

Glut's picture
Glut
3947 pencils

This series doesn´t show the problem of using newspaper over the wipes. It´s only a funny joke. Just that, but is not saying why those cleaning wipes are better.

Ramat Ajala's picture
Ramat Ajala
622 pencils

A newspaper doesn't clean well. This is the problem. And it is shown very well.
I think you are envious.

Temple's picture
Temple
10249 pencils

It has probably never aired, or aired once (in the agency newsletter), but it's the funniest thing i've seen here in ages.

Mytwocents's picture
Mytwocents
194 pencils

Well done. Classic print campaign.
Also good for outdoor.

hmaffia's picture
hmaffia
747 pencils

Cannes

andylefty's picture
andylefty
4537 pencils

Gets noticed, I.e number of comments. It's so wacky when you consider the product it's selling.

The newspaper thing isn't true for me though.

Lazarus's picture
Lazarus
1502 pencils

Not sure about this campaign.

Ordozgoiti's picture
Ordozgoiti
235 pencils

Pretty far fetched, fi you ask me. I think it's just an excuse to use famous people set in an awkward, unusual situation. Nice retouching, though.

prabhakar uppari's picture
prabhakar uppari
58 pencils

very good...like

abake's picture
abake
1266 pencils

I work on the category and this is awesome. I'm very jealous now.
Kudos guys, great job!

meghan white's picture
meghan white
57 pencils

i like it

iambusy's picture
iambusy
2219 pencils

good...people dont think so much.. u guess it works..or it doesnt... lil logical..

busy.

Cho seong ho's picture
Cho seong ho
2 pencils

funny!!! >3<

Manoma's picture
Manoma
1093 pencils

Enorme idea... i prefer the realisation of the other...

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