Nikol: Water

Art Director:Igal Ezra
Copywriter:Orel Bitan

Other additional credits: Account Manager: Elika Merhavi, Hagai Leeran, Inbal Verner

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Illustrator: Ariel Vitkon
Photographer: Yaron Vainberg
Production: Noga Sagi, Tali Sasson

January 2010


.-_'s picture
95 pencils

roses, football, water???

J Designer's picture
J Designer
2420 pencils

The connection is a kid playing ball inside knocking over the vase of flowers.

chris myles's picture
chris myles
429 pencils

totally agree with you. what a random combination.

the_guest's picture
175 pencils

It doesn't seem to me to be totally random: the kid was playing football in the house, while his mother was asleep, but he hit the glass flowerpot, so he has to wipe the water off, "before mom wakes up".
I agree, though, that a better execution would have helped.

paumarques's picture
1312 pencils

fals, brut…

Pau Marquès
(+34) 670 36 79 83

Marlus Lau's picture
Marlus Lau
1808 pencils

What a terrible art direction, font picking and photography.

Sorry folks, but a lot of improvements are needed.

Wordnerd's picture
6692 pencils

oh no! i spilled water! mums gonna kill me!

raghavendra's picture
232 pencils

i like these ads, new approach for sure...

michdec's picture
440 pencils

I like the idea, but they don't look great

silvi's picture
4172 pencils

I like the idea too.

shahidali's picture
4069 pencils

with a lot of novelty and lot less effectiveness.


maxchionh's picture
255 pencils

doesn't anybody even care that ads should be targeted towards the people who are buying the product???

rolling.stone's picture
2740 pencils

cool idea


~ Quite obviously, I have gathered no moss ! ~

strangera's picture
110 pencils

I like the idea.. but the font?! Ooo boy :(

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