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Sarkozy

Agency: 
Published/Aired: 
January 2012
Description: 

Stop using newspapers
Window Cleaning Wet Wipes

Advertising Agency: Gitam BBDO, Israel
Chief Creative Officer: Guy Bar
Executive Creative Director: Danny Yakobowitch
Art Director: Noga Kara
Copywriter: Tomer Abramovitch
VP Client Service: Elika Merhavi
Account Executive: Idit Zemmer
Account Manager: Naama Tehori
Photograph: Lior Nordman

Comments (31)

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Highest Rated

Maltese's picture
Maltese
Activity Score 4

I don't think this concept has been executed correctly, I would have had the 3 faces on a newspaper rather than just the face squashed on the screen, I did not get the idea either, trying to be too clever, why??

BOX & DICE ADVERTISING
Keep it simple stupid

BFB's picture
BFB
Activity Score 936

Awesome campaign!
This one is my fav.

kleenex's picture
kleenex
Activity Score 43493

interesting.

Lois Bullardy's picture
Lois Bullardy
Activity Score 26

Worst of the day.

Billoughsby's picture
Billoughsby
Activity Score 5144

Not saying "Done", but we do know the face against glass thing pretty well by now around here. Don't we?

Nicely done for all that. And if it's new for someone, it will probably make them laugh.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

morse's picture
morse
Activity Score 17364

Very very good!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

hillmarky's picture
hillmarky
Activity Score 90

Could somebody please explain this concept to me?

Queldin's picture
Queldin
Activity Score 29

People use old newspapers to clean windows because they don't leave residues on glass. What Nikol shows in this campaign is how absurd this is when there is a product for it.

hillmarky's picture
hillmarky
Activity Score 90

OK, but how does that connect to using Sarkozy, Obama, and the Queen? I'm lost.

Hadrons's picture
Hadrons
Activity Score 6017

All those figures are on the news all the time..

BUT i'll have more pleasure to use their faces now to clean my windows... sweet revenge - served cold on glass. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

skeMaMen's picture
skeMaMen
Activity Score 428

Revenge for what...? What did Nicolas Sarkozy ever do to you, or you are just raised in that way...?! Also, I don't believe that you can even clean your windows, but if you do - use your long tongue...!
Nice campaign...

>>> Designed to be signed...

Hadrons's picture
Hadrons
Activity Score 6017

All those figures are on the news all the time..

BUT i'll have more pleasure to use their faces now to clean my windows... sweet revenge - served cold on glass. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
Activity Score 6017

oops

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Maltese's picture
Maltese
Activity Score 4

I don't think this concept has been executed correctly, I would have had the 3 faces on a newspaper rather than just the face squashed on the screen, I did not get the idea either, trying to be too clever, why??

BOX & DICE ADVERTISING
Keep it simple stupid

sintra's picture
sintra
Activity Score 699

nice one

khronos's picture
khronos
Activity Score 998

hahahahahah, that is brilliantly funny !!! well done u guys !!!

ishiboy's picture
ishiboy
Activity Score 497

Superb! And fresh.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good. i like

Glut's picture
Glut
Activity Score 3937

This series doesn´t show the problem of using newspaper over the wipes. It´s only a funny joke. Just that, but is not saying why those cleaning wipes are better.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

A newspaper doesn't clean well. This is the problem. And it is shown very well.
I think you are envious.

Temple's picture
Temple
Activity Score 11337

It has probably never aired, or aired once (in the agency newsletter), but it's the funniest thing i've seen here in ages.

Mytwocents's picture
Mytwocents
Activity Score 285

Well done. Classic print campaign.
Also good for outdoor.

hmaffia's picture
hmaffia
Activity Score 746

Cannes

andylefty's picture
andylefty
Activity Score 4535

Gets noticed, I.e number of comments. It's so wacky when you consider the product it's selling.

The newspaper thing isn't true for me though.

Lazarus's picture
Lazarus
Activity Score 1536

Not sure about this campaign.

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Pretty far fetched, fi you ask me. I think it's just an excuse to use famous people set in an awkward, unusual situation. Nice retouching, though.

prabhakar uppari's picture
prabhakar uppari
Activity Score 58

very good...like

abake's picture
abake
Activity Score 1264

I work on the category and this is awesome. I'm very jealous now.
Kudos guys, great job!

meghan white's picture
meghan white
Activity Score 57

i like it

iambusy's picture
iambusy
Activity Score 2219

good...people dont think so much.. u guess it works..or it doesnt... lil logical..

busy.

Cho seong ho's picture
Cho seong ho
Activity Score 2

funny!!! >3<

Manoma's picture
Manoma
Activity Score 1108

Enorme idea... i prefer the realisation of the other...

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