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Nikol Paper wipes: Water

Nikol Paper wipes: Water
Your rating: None Average: 4.6 (27 votes)

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Art Director:Igal Ezra
Copywriter:Orel Bitan
Illustrator: Ariel Vitkon
Photographer: Yaron Vainberg
Other additional credits: Account Manager: Elika Merhavi, Hagai Leeran, Inbal Verner
Production: Noga Sagi, Tali Sasson
Published: January 2010

14 Comments

.-_'s picture 93 pencils
.-_ | Fri, 2010-01-15 00:05

roses, football, water???

J Designer's picture 2420 pencils
J Designer | Sun, 2010-01-17 18:52

The connection is a kid playing ball inside knocking over the vase of flowers.

chris myles's picture 435 pencils
chris myles | Fri, 2010-01-15 00:29

totally agree with you. what a random combination.

the_guest's picture 174 pencils
the_guest | Fri, 2010-01-15 07:28

It doesn't seem to me to be totally random: the kid was playing football in the house, while his mother was asleep, but he hit the glass flowerpot, so he has to wipe the water off, "before mom wakes up".
I agree, though, that a better execution would have helped.

paumarques's picture 1324 pencils
paumarques | Fri, 2010-01-15 04:53
1

fals, brut…

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Marlus Lau's picture 1764 pencils
Marlus Lau | Fri, 2010-01-15 06:23

What a terrible art direction, font picking and photography.

Sorry folks, but a lot of improvements are needed.

Wordnerd's picture 6617 pencils
Wordnerd | Fri, 2010-01-15 07:44
2

oh no! i spilled water! mums gonna kill me!

raghavendra's picture 238 pencils
raghavendra | Fri, 2010-01-15 07:51

i like these ads, new approach for sure...

michdec's picture 444 pencils
michdec | Fri, 2010-01-15 08:38

I like the idea, but they don't look great

silvi's picture 4174 pencils
silvi | Fri, 2010-01-15 10:12

I like the idea too.

shahidali's picture 3864 pencils
shahidali | Sun, 2010-01-17 01:12
5

with a lot of novelty and lot less effectiveness.

shahid

maxchionh's picture 171 pencils
maxchionh | Sun, 2010-01-17 23:38

doesn't anybody even care that ads should be targeted towards the people who are buying the product???

rolling.stone's picture 2750 pencils
rolling.stone | Wed, 2010-01-27 05:18

cool idea

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~ Quite obviously, I have gathered no moss ! ~

strangera's picture 110 pencils
strangera | Thu, 2010-02-04 03:20

I like the idea.. but the font?! Ooo boy :(

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