Nikol Paper wipes: Water
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Art Director:Igal Ezra
Copywriter:Orel Bitan
Illustrator: Ariel Vitkon
Photographer: Yaron Vainberg
Other additional credits: Account Manager: Elika Merhavi, Hagai Leeran, Inbal Verner
Production: Noga Sagi, Tali Sasson
Published: January 2010


14 Comments
roses, football, water???
The connection is a kid playing ball inside knocking over the vase of flowers.
totally agree with you. what a random combination.
It doesn't seem to me to be totally random: the kid was playing football in the house, while his mother was asleep, but he hit the glass flowerpot, so he has to wipe the water off, "before mom wakes up".
I agree, though, that a better execution would have helped.
fals, brut…
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
What a terrible art direction, font picking and photography.
Sorry folks, but a lot of improvements are needed.
oh no! i spilled water! mums gonna kill me!
i like these ads, new approach for sure...
I like the idea, but they don't look great
I like the idea too.
with a lot of novelty and lot less effectiveness.
shahid
doesn't anybody even care that ads should be targeted towards the people who are buying the product???
cool idea
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~ Quite obviously, I have gathered no moss ! ~
I like the idea.. but the font?! Ooo boy :(