Nikol Paper Towels: Grapes
Maximum absorption.
Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim
Published: July 2008
41 Comments
awesome..
TAMER SAMY
www.leapstudios.net
awesomeerrrr...
DONE FOR BBDO CHILE THREE YEARS AGO, PRODUCT: TOALLA NOVA
The idea is not bad but the photo is not great, the product also !
www.coupsdepub.com
Next times I really need raisins and the stores are closed I know what to do. But do not disappoint me! This better works.
nice
i've seen a lot of stuff similar. one for example is someone writing something on the paper towel and the ink runs out really fast.
like it a lot
A little strange that the ad agency writes their own name on their ad. Anyone else notice that? (top right corner)
That's not uncommon outside the US.
It's the norm in Brazil, in fact. Apparently in Israel too.
Automatic raisin maker'!
student work.
Totally. Seen in CMYK Magazine (student pub) a few years back.
Eye catching; gets a double-take. But "absorption?" Looks very dry.
It looks kinda basic, I would try to find more situations.
seen it before. Plus, why is the background so busy? It distracts from the thing you're supposed to be looking at. You almost have to put blinders on just to see the raisins. Bad Art Direction.
Not bad
Hi All I am Amir
love that.good
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
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I kinda liked it. You see the ad for a sec. understand the product benefit, read the brand name and then move on to the next page...
And yes, putting the name of the agency in the print ad is a standard practice in south asia too.
Brillient Idea.
:::... B4U Media ...:::
very good.
DONE FOR BBDO CHILE THREE YEARS AGO, PRODUCT: TOALLA NOVA:
CURIOUSLY IS THE SAME AGENCY...
Link?
Would be much better, if the paper had some blotchs around the grapes juice.
Wouldn´t it?
plus grapes shou7ld be a little bit more dry.
Ad is great anyway ;]
great, if original.
Simple and Nice idea! love it
it could be the last one you touch. so its better you never touch one ;-)
nice idea
good one
its very very good idea and execution. but it doesnt look like a kitchen, more like a bathroom, and who has grapes in the bathroom?
But the idea is GREAT!
Agree with the idea. About the bathroom? Well, I don't think people want to see dried butt :)
Idea is fragile
Really nice idea.....everything is very balanced and well executed
GOOD JOB!!!
NIDHI BIDANI
Does it work with tomatoes too? Or watermelons?
great idea very simple but effective
nice.
Fantastic. Gets right to the point.
nicely done. keep it up. Forget what people say. Keep going..........
Great concept! Photography not as good as the concept though.
yeah!
greeeat idea!
i realy like it.
http://jorgekubrusly.carbonmade.com