Nikol Paper Towels: Grapes

Maximum absorption.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim
Published: July 2008

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41 comments

tamer samy's picture
tamer samy
683 pencils

awesome..

Crisp One's picture
Crisp One
2007 pencils

awesomeerrrr...

picopalqlea's picture
picopalqlea
999 pencils

DONE FOR BBDO CHILE THREE YEARS AGO, PRODUCT: TOALLA NOVA

CR_AD's picture
CR_AD
413 pencils

The idea is not bad but the photo is not great, the product also !

www.coupsdepub.com

Frits Harkema's picture
Frits Harkema
713 pencils

Next times I really need raisins and the stores are closed I know what to do. But do not disappoint me! This better works.

sonucoues2002's picture
sonucoues2002
804 pencils

nice

thirty6chambers's picture
thirty6chambers
1464 pencils

i've seen a lot of stuff similar. one for example is someone writing something on the paper towel and the ink runs out really fast.

Nanel's picture
Nanel
283 pencils

like it a lot

vwray81's picture
vwray81
256 pencils

A little strange that the ad agency writes their own name on their ad. Anyone else notice that? (top right corner)

chucklehead's picture
chucklehead
42 pencils

That's not uncommon outside the US.

ricklongo's picture
ricklongo
1244 pencils

It's the norm in Brazil, in fact. Apparently in Israel too.

stateoftheart's picture
stateoftheart
181 pencils

Automatic raisin maker'!

consolidated.db's picture
consolidated.db
539 pencils

student work.

Boxey's picture
Boxey
8885 pencils

Totally. Seen in CMYK Magazine (student pub) a few years back.

JAG's picture
JAG
166 pencils

Eye catching; gets a double-take. But "absorption?" Looks very dry.

fractalrene's picture
fractalrene
1506 pencils

It looks kinda basic, I would try to find more situations.

cmart7327's picture
cmart7327
36 pencils

seen it before. Plus, why is the background so busy? It distracts from the thing you're supposed to be looking at. You almost have to put blinders on just to see the raisins. Bad Art Direction.

Arehman's picture
Arehman
2 pencils

Not bad

funky_frogii's picture
funky_frogii
2538 pencils

love that.good

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

onestepahead's picture
onestepahead
97 pencils

I kinda liked it. You see the ad for a sec. understand the product benefit, read the brand name and then move on to the next page...
And yes, putting the name of the agency in the print ad is a standard practice in south asia too.

b4umedia's picture
b4umedia
2 pencils

Brillient Idea.

chinaski's picture
chinaski
949 pencils

very good.

pierrelastname's picture
pierrelastname
2869 pencils

DONE FOR BBDO CHILE THREE YEARS AGO, PRODUCT: TOALLA NOVA:
CURIOUSLY IS THE SAME AGENCY...

kgeiger's picture
kgeiger
7050 pencils

Link?

Ramezani's picture
Ramezani
315 pencils

Would be much better, if the paper had some blotchs around the grapes juice.
Wouldn´t it?

fen1x's picture
fen1x
471 pencils

plus grapes shou7ld be a little bit more dry.

Ad is great anyway ;]

Chris's picture
Chris
1987 pencils

great, if original.

getconnected2001's picture
getconnected2001
989 pencils

Simple and Nice idea! love it

esia's picture
esia
239 pencils

it could be the last one you touch. so its better you never touch one ;-)

shrrr's picture
shrrr
69 pencils

nice idea

Wordnerd's picture
Wordnerd
6662 pencils

good one

Don Rapper's picture
Don Rapper
223 pencils

its very very good idea and execution. but it doesnt look like a kitchen, more like a bathroom, and who has grapes in the bathroom?
But the idea is GREAT!

Satria280471's picture
Satria280471
48 pencils

Agree with the idea. About the bathroom? Well, I don't think people want to see dried butt :)

nbidani's picture
nbidani
4 pencils

Really nice idea.....everything is very balanced and well executed

GOOD JOB!!!

Frits Harkema's picture
Frits Harkema
713 pencils

Does it work with tomatoes too? Or watermelons?

Supinya.M's picture
Supinya.M
4 pencils

great idea very simple but effective

marcomfouad's picture
marcomfouad
204 pencils

nice.

Puly13795's picture
Puly13795
42 pencils

Fantastic. Gets right to the point.

pushpy's picture
pushpy
21 pencils

nicely done. keep it up. Forget what people say. Keep going..........

LTFournier's picture
LTFournier
64 pencils

Great concept! Photography not as good as the concept though.

Jorge Kubrusly's picture
Jorge Kubrusly
43 pencils

yeah!
greeeat idea!
i realy like it.

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