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Nikol Paper Towels: Grapes

Nikol Paper Towels: Grapes
Your rating: None Average: 7 (28 votes)

Maximum absorption.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim
Published: July 2008

Comments

tamer samy's picture 253 pencils

awesome..

Crisp One's picture 2033 pencils

awesomeerrrr...

picopalqlea's picture 683 pencils

DONE FOR BBDO CHILE THREE YEARS AGO, PRODUCT: TOALLA NOVA

CR_AD's picture 413 pencils

The idea is not bad but the photo is not great, the product also !

www.coupsdepub.com

Frits Harkema's picture 713 pencils

Next times I really need raisins and the stores are closed I know what to do. But do not disappoint me! This better works.

sonucoues2002's picture 802 pencils

nice

thirty6chambers's picture 1470 pencils

i've seen a lot of stuff similar. one for example is someone writing something on the paper towel and the ink runs out really fast.

Nanel's picture 283 pencils

like it a lot

vwray81's picture 256 pencils

A little strange that the ad agency writes their own name on their ad. Anyone else notice that? (top right corner)

chucklehead's picture 42 pencils

That's not uncommon outside the US.

ricklongo's picture 1246 pencils

It's the norm in Brazil, in fact. Apparently in Israel too.

stateoftheart's picture 181 pencils

Automatic raisin maker'!

apseudobeing's picture 505 pencils

student work.

Boxey's picture 348 pencils

Totally. Seen in CMYK Magazine (student pub) a few years back.

JAG's picture 123 pencils

Eye catching; gets a double-take. But "absorption?" Looks very dry.

Rene Fractal's picture 1430 pencils

It looks kinda basic, I would try to find more situations.

cmart7327's picture 36 pencils

seen it before. Plus, why is the background so busy? It distracts from the thing you're supposed to be looking at. You almost have to put blinders on just to see the raisins. Bad Art Direction.

Arehman's picture 2 pencils

Not bad

Hi All I am Amir

funky_frogii's picture 2345 pencils

love that.good

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

onestepahead's picture 97 pencils

I kinda liked it. You see the ad for a sec. understand the product benefit, read the brand name and then move on to the next page...
And yes, putting the name of the agency in the print ad is a standard practice in south asia too.

b4umedia's picture 2 pencils

Brillient Idea.

:::... B4U Media ...:::

chinaski's picture 892 pencils

very good.

zarski's picture 381 pencils

DONE FOR BBDO CHILE THREE YEARS AGO, PRODUCT: TOALLA NOVA:
CURIOUSLY IS THE SAME AGENCY...

kgeiger's picture 5820 pencils

Link?

Ramezani's picture 144 pencils

Would be much better, if the paper had some blotchs around the grapes juice.
Wouldn´t it?

fen1x's picture 473 pencils

plus grapes shou7ld be a little bit more dry.

Ad is great anyway ;]

Chris's picture 1859 pencils

great, if original.

getconnected2001's picture 995 pencils

Simple and Nice idea! love it

esia's picture 99 pencils

it could be the last one you touch. so its better you never touch one ;-)

shrrr's picture 69 pencils

nice idea

Wordnerd's picture 5609 pencils

good one

baku87's picture 151 pencils

its very very good idea and execution. but it doesnt look like a kitchen, more like a bathroom, and who has grapes in the bathroom?
But the idea is GREAT!

Satria280471's picture 48 pencils

Agree with the idea. About the bathroom? Well, I don't think people want to see dried butt :)

Idea is fragile

nbidani's picture 4 pencils

Really nice idea.....everything is very balanced and well executed

GOOD JOB!!!

NIDHI BIDANI

Frits Harkema's picture 713 pencils

Does it work with tomatoes too? Or watermelons?

Supinya.M's picture 4 pencils

great idea very simple but effective

Reeco's picture 201 pencils

nice.

Puly13795's picture 42 pencils

Fantastic. Gets right to the point.

pushpy's picture 21 pencils

nicely done. keep it up. Forget what people say. Keep going..........

LTFournier's picture 64 pencils

Great concept! Photography not as good as the concept though.

Jorge Kubrusly's picture 41 pencils

yeah!
greeeat idea!
i realy like it.

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