Nikol Fresh wipes: Wine

Clean your kitchen in a minute

Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Igal Ezra
Copywriter: Oren Meir
Account managers: Elika Merhavi, Inbal Verner
Published: July 2009

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16 comments

Guest's picture
Guest

noup. art direction could be better...

Guest's picture
Guest

Simple, clear, clean and a strong message. Think the design could've been more subtle, but I still like it a lot!

Guest's picture
Guest

Verrrrrrrrrrrrry nice!

Guest's picture
Guest

poor art direction
concept been used 1000 times

tirthomitro's picture
tirthomitro
2722 pencils

here's a perfect example of something that's
easy to understand. and for this reason, explaining
it is so tough a job...

they showed me a picture & i laughed
dignity has never been photographed

silvi's picture
silvi
4172 pencils

A ver. El marmol es un material tan fácil y rápido de limpiar con cualquier producto, que realmente no se justifica esta campaña. tal vez si el producto se mostrara limpiando otra supèrficie un poco más complicada de limpiar sería más atractivo para el ama de casa.

Guest's picture
Guest

jajajajaja esta niña no entendió la campaña jajajjajajajajajajjajajajajaja es el comentario más gracioso que he escuchado en años, parece hecho por un cliente jajajajjajajaa

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Creo que no se trata de que esté limpiando el mármol, es una tumba: las manchas mueren en un minuto.

Chief Creative Director Nexus BBDO

silvi's picture
silvi
4172 pencils

Ya sé que es una tumba. Pero es un doble mensaje. Al mismo tiempo muestra la superficie a limpiar: el mármol. Creo que entendí el mensaje mejor que otros.

Guest's picture
Guest

Excellent work. Wow!!

Guest's picture
Guest

the art direction is very very poor, too bad

Guest's picture
Guest

fantastic idea. after a long spell of dry ideas. thanks for the inspiration.

Guest's picture
Guest

i thought there was nothing left alive in this type of ads. obviously wine was alive for a brief moment. now that's gone too. RIP.

shwet's picture
shwet
103 pencils

boooooooooooooooooring..................

shweta

CurryJ's picture
CurryJ
955 pencils

Maybe the headline could have been something like 'Make kitchen stains history'. That might have fitted well with the overall look and feel. What say, people?

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I think; therefore I am

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