Nikol Fresh wipes: Sauce

Clean your kitchen in a minute

Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Igal Ezra
Copywriter: Oren Meir
Account managers: Elika Merhavi, Inbal Verner
Published: July 2009


Guest's picture

Bad copy

Guest's picture

Huh??? bad copy??? this idea is so strong, it doesn't need smart copy. just a line that communicates the idea.
the art direction could be improved. a lot. This looks like a copywriters idea. and he sure pleaded with his art director a lot to ge it executed.

adgoddess's picture
369 pencils

spilled sauce, i guess.

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