Nikol Disposable Bags: Evil

Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Oren Meir
Photographer: Yoram Ashhaim
Producer: Noga Sagi, Natalie Shazar
Account Managers: Elika Merhavi, Inbal Verner


Guest's picture

This would've been a great ambient. Not so much as a print ad.

AmOgodzzz's picture
826 pencils

Pretty good, but I agree with guest above. It would have made a great ambient campaign, maybe in supermarkets coffee shops where there's a station for people to make their own coffee.

kevgroat's picture
175 pencils

what? is that?

Grace Bastien's picture
Grace Bastien

I'm guessing environmentally friendly disposable plastic bags.
The image is of a bag dispenser with two devils horns fashioned from the evil bags inside.
Not too bad. Not too good either.

jorj's picture
638 pencils


Guest's picture

i thought it was a tampon ad.

Guest's picture

rare, but interesting approach

Galpon's picture
4 pencils


Todos tenemos problemas a tema de las bolsas hay mejores formas para llegar al mensaje no digo que esta idea sea mala pero si se trata bolsas deberia unificar la imagen o mejorar la imagen con la idea demora 4 segundos a 5 captar el mensaje un ejemplo esa misma gabeta con bastantes bolsas callendo al abrir y que tenga forma de mounstro y 1 mano como que no quiere coger algo similar a eso


Everyone has problems with bags full of there better ways to reach the message does not say that this idea is bad but if that bags should unify the image or improve the image with the idea takes 4 seconds to 5 to get the message an example the same drawers with enough bags falling out when opening and the shape of a monster and 1 hand as he does not want to take something like that

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