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44 comments

Guest's picture
Guest

Cool idea, but the relationship between mental training and clenched fists doesn't make too much sense to me.

http://shortshorts.tumblr.com/

Guest's picture
Guest

Dude: 'Working' hard = stronger mind. It's not that hard to crasp!

Jack.

Guest's picture
Guest

It conveys 'a stronger mind' too me. The result of good mental training...

creativefolks.net's picture
creativefolks.net
58 pencils

I totally agree with you!!!

cheers
Haik

.............................................

dylank's picture
dylank
47 pencils

Well guys, the fists are supposed to look like a brain, which they do, good job. But I don't know what a company that does mental training is.

Guest's picture
Guest

Cmon, stop doing ads with a thing that looks like another thing. And commenters, arent' you the guys that like to say done done done? what's wrong with you guys?

Guest's picture
Guest

you fucking shit u dont have idea of things look like

Guest's picture
Guest

I thought it was a grenade.

capywriter's picture
capywriter
5511 pencils

my first thought too. Nice visual, but for me a pair of fists don't convey 'hard working'

Guest's picture
Guest

i like the idea. Visual could be much better though.. what's with the excesive drop and inner shadows?

Guest's picture
Guest

DONE!!! JWT Milan 10 years ago...

Guest's picture
Guest

I think a black background would have worked better than the grey.

izmild's picture
izmild
770 pencils

Yes I agree. Grey look pale and dirty. What black or white background!

Enas's picture
Enas
741 pencils

exactly

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture
Guest

No parece un cerebro, parece un fosil o el caparazon de una tortuga.

Guest's picture
Guest

jajajajaja no mames!!

sneakyhands's picture
sneakyhands
1857 pencils

don't like it, feels forced.

amin24e's picture
amin24e
127 pencils

a very creative work
Spark of creativity | http://felket.blogspot.com/

Guest's picture
Guest

@sneakyhands: you need to force it, to get some results. No pain, no gain. :-)

Guest's picture
Guest

it's done awfully.

Guest's picture
Guest

it looks like a grenade...

izmild's picture
izmild
770 pencils

Nice idea. But not good art work...

izmild's picture
izmild
770 pencils

and not good copy..

arvin's picture
arvin
341 pencils

nothing great about it.

Guest's picture
Guest

It works very well, coz clenched fists show the attempt of training mental...

Guest's picture
Guest

JWT 10 years ago

Guest's picture
Guest

JWT 10 years ago

Guest's picture
Guest

10 years ago i was not born....ilike this work a very clever idea, and if it was done no one as seen it before.JWT had a bad media planning 10 years ago maybe that's reason.

Bianconiglio's picture
Bianconiglio
406 pencils

JWT Milan

Disco Munky's picture
Disco Munky
3900 pencils

A fist brain does not imply mental strength in the sense I think we're supposed to take it i.e increased aptitude or whatever. It just makes me think "fist brain" which is a fist...for a brain. Lame concept with a weak visual. It's an ad for brain training. It should make you use your brain a bit more than this.

Or in other words, this eats shit in the toilet that is advertising.

"Être un invité, doit être un imbécile"

Doin' it for the points

Guest's picture
Guest

@DiscoMunky: your not as stupid as you sound, but half as smart as you think.

Guest's picture
Guest

@Disco Munky: you're not as stupid as you sound, but half as smart as you think.

Disco Munky's picture
Disco Munky
3900 pencils

Thanks for spitting on my cake.

"Être un invité, doit être un imbécile"

Doin' it for the points

Guest's picture
Guest

I like it. It's clear. And Disco Munky: If hands weren't THE symbol of strength, then all of the communist propaganda with the raised fistst would have been all for nothing...Combining that with a brain...you get the picture...and the copy does the rest.

Guest's picture
Guest

why hand?

Guest's picture
Guest

An idea.
The idea?

icanthink's picture
icanthink
270 pencils

nice idea but bad execution :(

icanthink's picture
icanthink
270 pencils

its not look like brain at all.

Guest's picture
Guest

I thought it looked like an underbelly view of some bug.

Zulo's picture
Zulo
62 pencils

At the first glance I thought it was a heart. Even for his size. For me it is not so well "landed".

Guest's picture
Guest

jwt milan 10 years ago, the line was: nothing is more powerful than a great idea.
Infact the idea is still working..

giopa's picture
giopa
16 pencils

jwt milan 10 years ago
the line was: nothing is more powerful than a great idea.
and it was right because this idea is still working.

cynophobic's picture
cynophobic
10 pencils

pbbbtt...bad!

Guest's picture
Guest

Great stuff!

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