Nike: Yuna's JDI, 1
200 points doesn't surprise anyone.
Delivering Nike core brand spirit “Just Do It” effectively to target audience with showing Yuna’s(the hottest athlete ever in Korea) most genuine aspect of herself as an athlete rather than emphasizing her angelic and girlish figure shown in other advertising campaigns till now.
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Photographer: Russell Monk
Published: January 2010
12 Comments
Sportmen will find something sincere in this ad, I guess. At least I did.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Exactly, that,s the point.. But this is simillar message to Adidas "Imposible is nothing"
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nice
sue
c'mon Nike! you can do better than this!
This line is good. The others aren't.
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"I love some things, and don't love some other things."
Don't like the copy
It probably has a big concept locally. Nike always goes further.
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I can see the idea. The description shouldn't be 'the hottest athlete ever'. People love her not because she's hot.
It's because she's the first and the youngest figure skater, the area which Koreans never achieve a gold medal before. It's all about the image on Yuna, the models 'personality and character', and how the public in Korea takes it. As a Korean, I'd say it perhaps works well locally.
http://en.wikipedia.org/wiki/Kim_Yu-Na
I think by 'hottest' the translator meant 'most popular' and not 'most attractive.' Not the best translation. The feeling and message come through better in Korean.
Este es el mejor de todos... y no está bueno.
I'm very proud of her. But this ad made nothing for her. Also for NIKE. More important thing is.......nothing.....
The tag line 'just do it' is very much impressive in Nike ads. It really makes a great impact on audience. Steven Wyer