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12 comments

esotericusername's picture
esotericusername
313 pencils

not good wieden, not good.

ChuckNorris's picture
ChuckNorris
834 pencils

has anyone ever seen a good print ad from wieden?

omidaladini's picture
omidaladini
20 pencils

It's dark, unclear.

puppiepoppy's picture
puppiepoppy
1636 pencils

It's on purposed that the image is dark, so that we won't immediately noticed that the talents in the ads are handicap.

puppiepoppy's picture
puppiepoppy
1636 pencils

This campaign goes back to the old days of Nike's yesteryears....you know, the time when David Carson did those typo campaigns for them. Back in the 90s I think. Evolution backwards.

puppiepoppy's picture
puppiepoppy
1636 pencils

Ohh, one more thing...the point of difference is the subject. They are now paraolympics people.

laylowmoe's picture
laylowmoe
328 pencils

Y'know, I'm kinda glad I don't have an account with such a well-established brand attitude like Nike. That way I can never get caught doing an ad that's all attitude and no idea.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

A crappy style ad.

Doesn't work as a stand alone communication, it doesn't work. I don't know which TV show/ad etc. this is referring to and therfore it doesn't work for me.

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

TopJeff's picture
TopJeff
479 pencils

I still can't figure out what she's doing.

Jeff

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TopCreatives, the premier online community for creative pros.

an_opinion's picture
an_opinion
50 pencils

Don't get it. If you take all the copy out, it might be more interesting fashion ad of Nike.

B128's picture
B128
392 pencils

I don't think I get the benefits of this campaign.
But I love the 'what's your fight' line...

hojucat's picture
hojucat
2 pencils

I love these nike ads, so creative and furious

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