Nike: Turtles
Advertising Agency: McCann Erickson, Chile
Creative Director / Art Director: Rene Moraga
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24 Comments
hehe.....nice. i like this one. Except, usually when they display shoes on a rack like that, they club different brands together, so possibly, the shoes around the nike shoe are also nike shoes. guess im thinking too much, just bored...dull day at work today! ; )
That's what I thought too!
I didn't like this. It's a lazy idea and there are a million better ways to get the same message across.
to the point and arresting
NOPASANADAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA!!!
Es malisimo!
No hay concepto. No hay direccion de arte.
"no silencies lo que no sabes expresar".
'Malisimo'?
That doesn't sound good, P.
That's like,as sick as it gets, right?
And 'no' is no.
>>>> That's not an ad. THIS is an ad.
It's alright. These days though, it's a bit old.
5/10
I need more cow bell.
Doin' it for the points
would have put the shoe in the middle
yawn.
BUGGERS
www.aaasmith.blogspot.com
Concepto y Direccion de arte van de la mano.
http://adsoftheworld.com/media/print/adidas_love_competition_3
http://adsoftheworld.com/media/print/adidas_love_competition_1_0
http://adsoftheworld.com/media/print/adidas_love_competition_2
"no silencies lo que no sabes expresar".
Que desgracia!!! At least, the art director could have worked a little more on this finding different turtles. BOOOOOOOORING!!!
FER.
The turtle wins in the end of story...
"Sex sells. Truth even better."
A friend
I don't think that this is about that story. It's just saying that other shoes are slow. Which is odd seeing as they don't really affect your performance unless
1- They're made of stone
or
2- You're shit at running fast
I need more cow bell.
Doin' it for the points
LOL
ARGHHH
0/10 !!!!
Genius! All the other shoes are slow and useless and Nike is well ... nothing like that. Love it!
Varat
http://www.puerhcha.com
when the idea is good, the art direction is easier.
This is ambient, not print.
--
brandon
www.brandonknowlden.com
It says print at the top.
It would be alot better if it was ambient.
Fake snails though obviusly.
BUGGERS
www.aaasmith.blogspot.com
Fly weight cute.
>>>> That's not an ad. THIS is an ad.
lovely..
Intelligent ads are the need of the hour.
Nice ad. Hate to point it out, but those are Tortoises not Turtles. Tortoises walk, Turtles swim.
think before you speak
is it me or the 80's are trying to make a comeback?
(and failing terribly)
boring as a lazy turtle. so your metaphor is nike is the only fast sneaker on shelf? but the fact is your products are displayed by brand. meaning other models from nike are slow as turtles? by the way, have you heard of the tale 'turtle and rabbit'? that's another interpretion this ad can lead to.
I didn't like this. It's a lazy idea and there are a million better ways to get the same message across.