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Street, 3

Agency: 
Published/Aired: 
November 2009
Description: 

Copywriters: Germán Lagamma, Roberto Genta.
Photographer: www.love.com.uy

Comments (16)

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Highest Rated

perromalo's picture
perromalo
Activity Score 429

Why not? I love he spirit of the ad. The photoshop is great.

rehpani's picture
rehpani
Activity Score 312

GET OUT OF MY WAY!!! :)

maranca82's picture
maranca82
Activity Score 422

So they thought of one ad and made three?

This is some of the worst advertising I've ever seen from Nike.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

Yes, it's a 3x1 campaign, but still a nice thought with attitude.

Dzsoi's picture
Dzsoi
Activity Score 8135

Not a huge idea, but the runner attitude is expressed very well and powerful. I think this is effective.

sloppy4's picture
sloppy4
Activity Score 1494

totally agree. the grit to it is very relatable.

Punch's picture
Punch
Activity Score 612

Me gusta muchísimo la dirección de arte. Me parece que le hace falta un copy que lo haga llegar al climax.
No me termina de convencer el FUERA DE MI CAMINO. Puede que sea más un QUE NADA SE INTERPONGA EN TU META.
No tiene que ser necesariamente ese copy, pero si creo que debe llevarte a un fin, a un beneficio final, sino se queda sólo en la excusa visual,
como si se tratara de una obra de arte.

De todas maneras me parece una excelente campaña.

"no silencies lo que no sabes expresar".

kalpesh78's picture
kalpesh78
Activity Score 2578

Idea is fine. The execution sucks. too literal.

ideas....30 minutes nahi toh free.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

It's a pretty picture (not even that) that supposed to sum up the heart of a runner...

WTF?

Bad, bad, bad...

Naughty Creatives...

sold's picture
sold
Activity Score 3305

interesting, congrats.

Ivancette's picture
Ivancette
Activity Score 153

No es una campaña, pero el mensaje tiene fuerza para target, core runner

El que sabe, sabe arte. El que no, es redactor.

everartz's picture
everartz
Activity Score 7609

photoshop is brilliant!

| Everartz |

shahidali's picture
shahidali
Activity Score 4069

oops! i loved the campaign. superb and brilliant. specially the gloomy weather and the rough road. brings out the toughness of the nike.

shahid

xcreativity's picture
xcreativity
Activity Score 2374

ahahah good idea. art work is amazing too.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

hermotsura's picture
hermotsura
Activity Score 254

wicked! love all three. the emblematic Nike attitude is just overflowing, superb!

Kiy's picture
Kiy
Activity Score 28

I'm not sure....

perromalo's picture
perromalo
Activity Score 429

Why not? I love he spirit of the ad. The photoshop is great.

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