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Shox, 4

Agency Network: 
Published/Aired: 
May 2007
Description: 

Image courtesy of D&AD

Print advertisment created by DDB, France for Nike, within the category: Fashion.

New Shox - Fresh colors

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Herve, Sylvain Thirache
Art Director: Pierrette Diaz
Copywriter: Matthieu Elkaim
Photographer: Jean-Baptiste Degez
Typographer: Guillaume Huger
Art Buyer: Sophie Megrous
Planner: Sebastien Genty
Account Handler: Thomas Granger
Marketing Manager: Stephane Bail
Brand Manager: Thomas Fabre

Comments (18)

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Stigset's picture
Stigset
Activity Score 1454

cool concept and effect.
Too bad all these ads are almost identical.
Isn't it "fresh colors" as in plural? shouldn't there be more colors then white ?

B128's picture
B128
Activity Score 392

Love the photography and photoshop.
What's fresh colours?

TRICKY's picture
TRICKY
Activity Score 3954

is white a color??

The man who stops advertising to save money is like the man who stops the clock to save time

Beatboxer's picture
Beatboxer
Activity Score 1517

Er... You're joking, right?

Pleaseee, Tricky, tell me you're joking...

I like the fluidness and the movement in the picture.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

Sincerely,
Arnold Santillan
714-206-2459

mauricechike's picture
mauricechike
Activity Score 42

CRE8IVE: Yeah Tricky...thats a very Tricky question.

MauRs

slim's picture
slim
Activity Score 1047

I loved these ads the moment I saw them, and the love has only grown stronger. Classic Nike.

Beatboxer's picture
Beatboxer
Activity Score 1517

White is a shade, but it is also the combination of all the colors of the visible light spectrum. It's sometimes described as an achromatic color, like black. Sooooooo, YES, of course white is a color.

I thought everyone knew that.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

my next door neighbor is white.. so what is michael jackson? black or white? is the zebra white or black?

Sincerely,
Arnold Santillan
714-206-2459

thirty6chambers's picture
thirty6chambers
Activity Score 1464

the paint doesn't flow so nicely from the shoe on this one.

erhanali's picture
erhanali
Activity Score 368

9/10

"Everyday is one short life"

www.erhanali.blogspot.com/

dyaval's picture
dyaval
Activity Score 40

stunning execution

dyaval's picture
dyaval
Activity Score 40

stunning execution

yudi's picture
yudi
Activity Score 255

Oh ya!! Amazing!!

The name is White's picture
The name is White
Activity Score 82

Great execution. nice artwork. LOVE IT!

//////////////////////////////////////////////////////

mauricechike's picture
mauricechike
Activity Score 42

CRE8IVE: Cool photography and effect...i guess you "just do it!"

MauRs

credosian's picture
credosian
Activity Score 273

it FEELS NIKE

what more can i say :)

well done :)

Be awesome :)

sunilart's picture
sunilart
Activity Score 34

good jobe Jean-Baptiste Degez, Pierrette Diaz

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