Nike: Shox, 4

New Shox - Fresh colors

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Herve, Sylvain Thirache
Art Director: Pierrette Diaz
Copywriter: Matthieu Elkaim
Photographer: Jean-Baptiste Degez
Typographer: Guillaume Huger
Art Buyer: Sophie Megrous
Planner: Sebastien Genty
Account Handler: Thomas Granger
Marketing Manager: Stephane Bail
Brand Manager: Thomas Fabre
Image courtesy of D&AD

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18 comments

Stigset's picture
Stigset
1456 pencils

cool concept and effect.
Too bad all these ads are almost identical.
Isn't it "fresh colors" as in plural? shouldn't there be more colors then white ?

B128's picture
B128
392 pencils

Love the photography and photoshop.
What's fresh colours?

TRICKY's picture
TRICKY
3936 pencils

is white a color??

The man who stops advertising to save money is like the man who stops the clock to save time

Beatboxer's picture
Beatboxer
1519 pencils

Er... You're joking, right?

Pleaseee, Tricky, tell me you're joking...

I like the fluidness and the movement in the picture.

pixelbomb1's picture
pixelbomb1
2555 pencils

Sincerely,
Arnold Santillan
714-206-2459

mauricechike's picture
mauricechike
44 pencils

CRE8IVE: Yeah Tricky...thats a very Tricky question.

MauRs

slim's picture
slim
1047 pencils

I loved these ads the moment I saw them, and the love has only grown stronger. Classic Nike.

Beatboxer's picture
Beatboxer
1519 pencils

White is a shade, but it is also the combination of all the colors of the visible light spectrum. It's sometimes described as an achromatic color, like black. Sooooooo, YES, of course white is a color.

I thought everyone knew that.

pixelbomb1's picture
pixelbomb1
2555 pencils

my next door neighbor is white.. so what is michael jackson? black or white? is the zebra white or black?

Sincerely,
Arnold Santillan
714-206-2459

thirty6chambers's picture
thirty6chambers
1464 pencils

the paint doesn't flow so nicely from the shoe on this one.

erhanali's picture
erhanali
368 pencils

9/10

"Everyday is one short life"

www.erhanali.blogspot.com/

dyaval's picture
dyaval
40 pencils

stunning execution

dyaval's picture
dyaval
40 pencils

stunning execution

yudi's picture
yudi
255 pencils

Oh ya!! Amazing!!

The name is White's picture
The name is White
82 pencils

Great execution. nice artwork. LOVE IT!

//////////////////////////////////////////////////////

mauricechike's picture
mauricechike
44 pencils

CRE8IVE: Cool photography and effect...i guess you "just do it!"

MauRs

credosian's picture
credosian
272 pencils

it FEELS NIKE

what more can i say :)

well done :)

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

sunilart's picture
sunilart
34 pencils

good jobe Jean-Baptiste Degez, Pierrette Diaz

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