Nike running: I run Paris, 3
Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Art Director: Nicolas Denis
Copywriter: Frédéric Lutgé
Photographer: Félix Larher
Published: August 2010
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12 Comments
Is this really a print or a storyboard of a tv commercial? Looks weird and I can't say I like it.
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It was a print that you could see mainly in the metro.
http://newniceandfun.tumblr.com
why? are you obliged to like it?
Critics are easy.
Good
those people aren't running, they're posing.
also: what is this moodboard supposed to tell us?
This is a print. And this ad is supposed to tell the story of 3 people running through Paris by night. That's not extraordinary, but I think that the use of a "storyboard" is good.
It's the story of one guy running at night
Maybe you know you're getting old when you look at this and think "Trendy shit."
Trendy shit.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
i live in paris and actually the entire ad looked really "eye caching" on the bigs ad of the subway
this is meant to be a "facebook snapshots-, urban-, underground, trashytrendy-like" campaign. i think concept fits part of the targeting group, but execution is weak!
It got the idea. The audience got 3s to look at & remember it. What is left for audience?
This ad is amazing. It tells a story for running from start to finish. It's also inspiring as well, here's a great website for running.