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Nike lightweight apparel: Street

Nike lightweight apparel: Street
Your rating: None Average: 2.5 (15 votes)

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Robyn Bergmann
Copywriter: Stephanie van Niekerk
Typographers: Robyn Bergmann, Tania Whiteley, Zana Ackermann
Photographer: William Hundley
Published: November 2008

Comments

niffob's picture 92 pencils
niffob | Fri, 2009-03-27 06:43

Nice type design.

Guest's picture
Guest | Fri, 2009-03-27 08:15

The old "so light it floats" routine.

1990 has never seemed so close.

Guest's picture
Guest | Fri, 2009-03-27 10:12

Seriously. You should be ashamed. Both parties: selling your soul and just plain LAZY creatives

silvertongue's picture 508 pencils
silvertongue | Fri, 2009-03-27 10:17

Just awful. No justification needed.

Guest's picture
Guest | Fri, 2009-03-27 13:14

sorry, this is poor work.Ogilvy can do much better.

Guest's picture
Guest | Fri, 2009-03-27 17:06

WTF????? is this? :)

Kefe's picture 53 pencils
Kefe | Sat, 2009-03-28 01:53

Fucken biters

jackmoore257's picture 129 pencils
jackmoore257 | Sat, 2009-03-28 03:20

cool

JPhilly's picture 169 pencils
JPhilly | Sat, 2009-03-28 10:56

The concept is far too obvious for me. There has to be some better insights they could have keyed on.

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture
Guest | Wed, 2009-08-05 17:16

that's me under that sheet!! wow!! I'm a supermodel...

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