Nike lightweight apparel: Street
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Robyn Bergmann
Copywriter: Stephanie van Niekerk
Typographers: Robyn Bergmann, Tania Whiteley, Zana Ackermann
Photographer: William Hundley
Published: November 2008



10 Comments
Nice type design.
The old "so light it floats" routine.
1990 has never seemed so close.
Seriously. You should be ashamed. Both parties: selling your soul and just plain LAZY creatives
Just awful. No justification needed.
sorry, this is poor work.Ogilvy can do much better.
WTF????? is this? :)
Fucken biters
cool
The concept is far too obvious for me. There has to be some better insights they could have keyed on.
---
Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com
that's me under that sheet!! wow!! I'm a supermodel...