Nike lightweight apparel: Street

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Robyn Bergmann
Copywriter: Stephanie van Niekerk
Typographers: Robyn Bergmann, Tania Whiteley, Zana Ackermann
Photographer: William Hundley
Published: November 2008

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10 comments

niffob's picture
niffob
94 pencils

Nice type design.

Guest's picture
Guest

The old "so light it floats" routine.

1990 has never seemed so close.

Guest's picture
Guest

Seriously. You should be ashamed. Both parties: selling your soul and just plain LAZY creatives

silvertongue's picture
silvertongue
548 pencils

Just awful. No justification needed.

Guest's picture
Guest

sorry, this is poor work.Ogilvy can do much better.

Guest's picture
Guest

WTF????? is this? :)

Kefe's picture
Kefe
53 pencils

Fucken biters

jackmoore257's picture
jackmoore257
203 pencils

cool

JPhilly's picture
JPhilly
173 pencils

The concept is far too obvious for me. There has to be some better insights they could have keyed on.

Guest's picture
Guest

that's me under that sheet!! wow!! I'm a supermodel...

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