Nike lightweight apparel: Sidewalk

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Robyn Bergmann
Copywriter: Stephanie van Niekerk
Typographers: Robyn Bergmann, Tania Whiteley, Zana Ackermann
Photographer: William Hundley
Published: November 2008

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14 comments

Guest's picture
Guest

Classic advertising imitating art. Should have left William Hundley alone http://www.williamhundley.com/photographs/entoptic2.html

mediterranean's picture
mediterranean
10 pencils

William Hundley himself is the photographer of this campaign. Check the credit (just to the right of the picture, if you didn't notice) before you accuse them of imitation or copying.

Guest's picture
Guest

Lazy creative

Guest's picture
Guest

Loool

Guest's picture
Guest

Casper forgot to cut the eye holes, wouldn't be surprised if he flew into the wall.
-----

Guest's picture
Guest

Personally I think Hundley should get CD and AD credits as well, I'm getting sick of ad people just taking something they see while trolling the internet looking for ideas to steal, slapping a logo and a pithy line on it and claiming it their own idea. The term borrowed interest has never been tossed around so much as it has lately.

Guest's picture
Guest

Totally agree. Full credit should go to the artist. Maybe we can have a whole new credit added to the credits: Art Spotter. This isn't the first time an artist's work has been slapped onto a page, as you mentioned.

Boccioni's picture
Boccioni
149 pencils

Totally disagree, do you kids even have jobs in advertising yet? it's the CD and AD's vision that makes an Ad campaign not the Artist. I commend the creative team for showcasing a talent like this, otherwise talent like this goes unseen.

NastyJester's picture
NastyJester
744 pencils

Totally disagree with your disagreement. This is the worst example of 'take something that looks great and stick a logo on it' since PS2 used Tim Hope's 'The Wolfman'. (http://www.youtube.com/watch?v=sbOjxU6OpoM)

The CD and the AD have simply found a photographer with an exhibition of work featuring clothes floating about in the breeze American Beauty style, and stamped a swoosh on it. It's not copied, because the photographer has been given credit, it's just...

...well, lazy. What work have they actually done, really? You tell me.

Guest's picture
Guest

light weight creatives...

Guest's picture
Guest

Wow, you guys are morons. The purpose of advertising is not soley to be creative. If thats your goal, be an artist. Advertising is meant to connect an audience with a product/service/message, etc. The goal is to use the best means possible to do that. If that means doing something that is not deemed "original" who cares.

Guest's picture
Guest

This dude is totally stealing your next good idea.

Guest's picture
Guest

I do not understand what it said

sirvan's picture
sirvan
29870 pencils

...and you look like a ridiculous balloon person when you wear it?

+++

"I love some things, and don't love some other things."

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