Nike: I run Paris, 3

Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Art Director: Nicolas Denis
Copywriter: Frédéric Lutgé
Photographer: Félix Larher

August 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Is this really a print or a storyboard of a tv commercial? Looks weird and I can't say I like it.

New Nice and Fun's picture
New Nice and Fun
377 pencils

It was a print that you could see mainly in the metro.

dadada's picture
1720 pencils

why? are you obliged to like it?

Everybody is creative, be yourself.

keppler's picture
27 pencils


krautland's picture
3216 pencils

those people aren't running, they're posing.
also: what is this moodboard supposed to tell us?

Guest's picture

This is a print. And this ad is supposed to tell the story of 3 people running through Paris by night. That's not extraordinary, but I think that the use of a "storyboard" is good.

Guest's picture

It's the story of one guy running at night

Billoughsby's picture
5144 pencils

Maybe you know you're getting old when you look at this and think "Trendy shit."

Trendy shit.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

i live in paris and actually the entire ad looked really "eye caching" on the bigs ad of the subway

ERROR404's picture
770 pencils

this is meant to be a "facebook snapshots-, urban-, underground, trashytrendy-like" campaign. i think concept fits part of the targeting group, but execution is weak!

Guest's picture

It got the idea. The audience got 3s to look at & remember it. What is left for audience?

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