Nike: Heavy

Advertising Agency: Wieden+Kennedy Amsterdam, The Netherlands
Creative Directors: Eric Quennoy, Marc Bernarth
Art Director: Craig Williams
Copywriter: Brandon Davis
Photographer: Marcel Christ
Art Buyer: Kristina Floren
Producer: Inn-Amsterdam

March 2009


NastyJester's picture
740 pencils

Copy on this one is all over the place, but I like the campaign overall. Fish is my favourite.

corpuscollossus's picture
41 pencils

nah the copy is tight imo. it reads like something off of somethingawful, but it's daring and brings a smile...

Reality Check's picture
Reality Check
2334 pencils

Each ad feels like a bunch of randomly produced elements instead of a cohesive whole.

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