Nike Football: The Message

The Message makes Mesut Özil stronger.

Write a message which is going with Mesut Özil to the Worldcup in South Africa. Your Message is in his boot on a microchip. After save the message you get a wallpaper with an image from Mesut with your message in it. Here you can get your own: http://bit.ly/aA2Uk3

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Justin Landon
Art Director: Felix Schulz
Copywriters: Malik Banamera, Florian Ludwig
Additional credits: Markus Drühe, Tobias Wortmann, Kristin Ließ, Robert Jähnnert, Johannes Widmer
Published: May 2010

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7 comments

Guest's picture
Guest

Nike new campaign "Write the future" is simply great and this one - it's ok..

brucirello's picture
brucirello
180 pencils

The comparison is indeed unfair...

Dzsoi's picture
Dzsoi
5364 pencils

'Schreib Zukunft' means 'Write the future', so it should be part of that campaign but there is hardly any relation. Or have they changed "Just do it" to "Write the future"?

Itsmrme's picture
Itsmrme
126 pencils

nice art work. Anyone know how he did it?

capywriter's picture
capywriter
5511 pencils

I guess the above mentioned art director had something to do with it ;)

paumarques's picture
paumarques
1314 pencils

bona idea.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Done in Italy 1 month ago by Leo Burnett.
Find out searching "Leo Burnett lancia la prima campagna interattiva."

TKS

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