Nike Football: The Message
The Message makes Mesut Özil stronger.
Write a message which is going with Mesut Özil to the Worldcup in South Africa. Your Message is in his boot on a microchip. After save the message you get a wallpaper with an image from Mesut with your message in it. Here you can get your own: http://bit.ly/aA2Uk3
Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Justin Landon
Art Director: Felix Schulz
Copywriters: Malik Banamera, Florian Ludwig
Additional credits: Markus Drühe, Tobias Wortmann, Kristin Ließ, Robert Jähnnert, Johannes Widmer
Published: May 2010


7 Comments
Nike new campaign "Write the future" is simply great and this one - it's ok..
The comparison is indeed unfair...
'Schreib Zukunft' means 'Write the future', so it should be part of that campaign but there is hardly any relation. Or have they changed "Just do it" to "Write the future"?
nice art work. Anyone know how he did it?
I guess the above mentioned art director had something to do with it ;)
bona idea.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Done in Italy 1 month ago by Leo Burnett.
Find out searching "Leo Burnett lancia la prima campagna interattiva."
TKS