Nike: First

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse

March, 2009


Guest's picture

Art direction wise these are visually cool, but not effective at communicatng the voice of VS. or a challenge. There seems to be little conflict. Just a story ontop of a picture. I think they could have pushed this campaign alot more had they really pushed the envelope conceptually. That's whats lacking here concept. Great style though.

picktokyo's picture
1404 pencils

love this alot.

jackmoore257's picture
203 pencils

Hmm just straight lines over pictures. Very 1963.

sirvan's picture
29860 pencils

Love the AD on these... still wonder about the bigger concept, though.


"I love some things, and don't love some other things."

louie_wang's picture
160 pencils

like it.

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