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Nike EMEA: First

Nike EMEA: First
Your rating: None Average: 5.5 (12 votes)

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
Published: March 2009

Comments

Guest's picture
Guest | Mon, 2009-03-30 18:49

Art direction wise these are visually cool, but not effective at communicatng the voice of VS. or a challenge. There seems to be little conflict. Just a story ontop of a picture. I think they could have pushed this campaign alot more had they really pushed the envelope conceptually. That's whats lacking here concept. Great style though.

picktokyo's picture 1306 pencils
picktokyo | Mon, 2009-03-30 21:12
9

love this alot.

jackmoore257's picture 129 pencils
jackmoore257 | Tue, 2009-03-31 08:55

Hmm just straight lines over pictures. Very 1963.

sirvan's picture 7334 pencils
sirvan | Thu, 2009-04-02 18:10
6

Love the AD on these... still wonder about the bigger concept, though.

+++

"I love everything"

louie_wang's picture 130 pencils
louie_wang | Wed, 2009-04-22 04:49

like it.

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