Nike EMEA: First
Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
Published: March 2009
5 Comments
Art direction wise these are visually cool, but not effective at communicatng the voice of VS. or a challenge. There seems to be little conflict. Just a story ontop of a picture. I think they could have pushed this campaign alot more had they really pushed the envelope conceptually. That's whats lacking here concept. Great style though.
love this alot.
Hmm just straight lines over pictures. Very 1963.
Love the AD on these... still wonder about the bigger concept, though.
+++
"I love some things, and don't love some other things."
like it.