Nike EMEA: Custom fit

Nike EMEA: Custom fit
Average: 3 (6 votes)

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
Published: March 2009

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9 comments

Guest's picture
GuestMonday, March 30, 2009 - 08:46

laaaame

Guest's picture
GuestMonday, March 30, 2009 - 13:53

Why are we girls? Try women.

Guest's picture
GuestTuesday, March 31, 2009 - 00:05

Maybe they're also selling to girls......Bitch.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabTuesday, March 31, 2009 - 02:29

Bwwwahahahahaha!!!!
You go, male chauvinist pig! I salute you! ; D

raverus's picture
1478 pencils
raverusTuesday, March 31, 2009 - 00:19

great art direction, bad copy writer............

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabTuesday, March 31, 2009 - 02:36

Thing is, no Art Director seems to have been involved in this campaign.

Hate when that happens...

: (

theinspector's picture
123 pencils
theinspectorTuesday, March 31, 2009 - 02:01

I agree raverus

NastyJester's picture
746 pencils
NastyJesterTuesday, March 31, 2009 - 04:42

Yep. I like the TV ad, and I don't mind the girls Vs boys angle either. But these press ads are very badly written, with no insight whatsoever.

capywriter's picture
5525 pencils
capywriterTuesday, April 21, 2009 - 11:37

Why trouble for guys? Because the position of the shoe makes it look like it's gonna kick someone in the nuts?