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Nike EMEA: Custom fit

Nike EMEA: Custom fit
Your rating: None Average: 3.8 (5 votes)

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
Published: March 2009

9 Comments

Guest's picture

laaaame

Guest's picture

Why are we girls? Try women.

Guest's picture

Maybe they're also selling to girls......Bitch.

Jet Propulsion Lab's picture 10715 pencils

Bwwwahahahahaha!!!!
You go, male chauvinist pig! I salute you! ; D

raverus's picture 1471 pencils

great art direction, bad copy writer............

Jet Propulsion Lab's picture 10715 pencils

Thing is, no Art Director seems to have been involved in this campaign.

Hate when that happens...

: (

theinspector's picture 123 pencils

I agree raverus

NastyJester's picture 746 pencils

Yep. I like the TV ad, and I don't mind the girls Vs boys angle either. But these press ads are very badly written, with no insight whatsoever.

capywriter's picture 5526 pencils

Why trouble for guys? Because the position of the shoe makes it look like it's gonna kick someone in the nuts?

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