Nike EMEA: Custom fit
Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
Published: March 2009


9 Comments
laaaame
Why are we girls? Try women.
Maybe they're also selling to girls......Bitch.
Bwwwahahahahaha!!!!
You go, male chauvinist pig! I salute you! ; D
great art direction, bad copy writer............
Thing is, no Art Director seems to have been involved in this campaign.
Hate when that happens...
: (
I agree raverus
Yep. I like the TV ad, and I don't mind the girls Vs boys angle either. But these press ads are very badly written, with no insight whatsoever.
Why trouble for guys? Because the position of the shoe makes it look like it's gonna kick someone in the nuts?
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