PRESENTSFashion

Nike EMEA: Custom fit

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse
Published: March 2009

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9 comments

Guest's picture
Guest

laaaame

Guest's picture
Guest

Why are we girls? Try women.

Guest's picture
Guest

Maybe they're also selling to girls......Bitch.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Bwwwahahahahaha!!!!
You go, male chauvinist pig! I salute you! ; D

raverus's picture
raverus
1476 pencils

great art direction, bad copy writer............

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Thing is, no Art Director seems to have been involved in this campaign.

Hate when that happens...

: (

theinspector's picture
theinspector
121 pencils

I agree raverus

NastyJester's picture
NastyJester
744 pencils

Yep. I like the TV ad, and I don't mind the girls Vs boys angle either. But these press ads are very badly written, with no insight whatsoever.

capywriter's picture
capywriter
5511 pencils

Why trouble for guys? Because the position of the shoe makes it look like it's gonna kick someone in the nuts?

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