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Nike: Drops

Nike: Drops
Your rating: None Average: 8.8 (10 votes)

Nike introduces rain shoes

Agency: Dattaram Advertising, Mumbai, India
Creative Director: Vijay Kumar
Art director: Jitendra Patil
Copywriter: Vijay Kumar
Illustrator: Jitendra Patil

46 Comments

balaazs's picture 66 pencils

let me see the shoe :)

adasia's picture 18 pencils

THE NIKE ACCOUNT IN INDIA IS WITH JWT. WHO THE F IS DATTA???????
VERY POOR OF YOU GUYS TO SCAM LIKE THIS! ANYWAYS THERE IS NO NIKE PRODUCT LIKE RAIN SHOES.
THIS SITE WILL BE BANNED IF SUCH STUFF CONTINUES! WATCH OUT IVAN.

ivan's picture

Oh no! You will ban Ads of the World? Please no!!! :O

Btw, your caps lock got stuck.

the_ashlands's picture 1396 pencils

hahah

nice ivan, nice.

twelve_noon's picture 615 pencils

i admire your selection of work here ivan. excellent for me mediocre for smone else ideas find a spotlight, creatives interact and comments give you space to become better. i don't care if the work was never published, as long as the idea's strong and it serves the brand. This will continue to be the most popular site amongst creatives from around the world and freedom of exchange of ideas is what makes it happen.

bknowlden's picture 3676 pencils

Well I think you're stupid, so there...

Guest's picture

don't fuk arnd using the F word with indians...i'll fukin knock ur balls off that is if u really have em...fag

get_tune_with_me's picture 66 pencils

Good One!!

smartkani's picture 174 pencils

hmmm...not up to the usual stuff we see from nike in my opinion. seems more like a visual device than an idea.

jadore's picture 2 pencils

duhhh...

cooties's picture 180 pencils

Cool

cooties's picture 180 pencils

A decent use of one of the world's most popular logos.

KJP's picture 44 pencils

Just a question. Do people do up ads and post them on the internet without them being sold first?

Take this ad for example. Nike would have never bought an ad like this. Firstly where's the product and secondly what in the hell are rain shoes???

A creative team that posts any ad that clearly isn't real, clearly doesn't know very much about advertising. How is this going to benefit Nike or their agency?

Sick-of-adS's picture 252 pencils

All the respect.. This is a complete failuure.. Thos would never generate profits for nike.
This is (product-sticked to idea ad)!

instinctive traveller's picture 193 pencils

Just curious. Would you have commented so if this was an ad by W+K Portland? The swoosh is recognisable the world over. And you don't need shoes to be shown there.

http://kettleandmug.blogspot.com

braindrain's picture 242 pencils

Happens a lot. Just ask the creative team responsible for this travesty:
http://www.consumerist.com/consumer/bic/blogs-get-whitedout-by-bic-158...

Vibe's picture 230 pencils

The ad is nice, but what the hell is rain shoe? and WHY the hell people wanna walk around under the rain????? isnt it shud be water resistant instead of rain shoe???? sound stupid isnt it...

pixelbomb1's picture 2585 pencils

should not shud. no you sound stupid. please nest time you post correct your grammar. you sound illiterate.

Sincerely,
Arnold Santillan
714-206-2459

the_ashlands's picture 1396 pencils

now* and next*....just lookin out for ya pixel! ((((((also, if you wanna crit grammar...you should really consider using complete sentences...cheers))))))

pixelbomb1's picture 2585 pencils

thanks again.

Sincerely,
Arnold Santillan
714-206-2459

idjadi's picture 3 pencils

The ad is not commercial and its more artistic..

sam4grafix's picture 96 pencils

this is simple and still gr8!
**** stars from me!

the best is still to come

Desi's picture 1052 pencils

I totally agree with KJP. Dattaram advertising is hardly known in India, how could they land up Nike account. Or am I wrong? I have a feeling lot of ads here are posted without even the agency CDs knowing about it.

kre8's picture 993 pencils

i have a feeling that nike dont even have a range called "rain shoes".
do a google search of nike rain shoes, see what comes up.
apart from that though - cool ad.

the_ashlands's picture 1396 pencils

i just went cross-eyed trying to figure out if this was one of those 'magic eye' images in hopes that the rain shoe would be depicted....no dice tho. this feels fake to me too. still, its a pretty neat take on the swosh....

ellehcimeo's picture 3534 pencils

I would LOVE to own a pair of running shoes that are good in the rain. When it rains and you jog on pavement or ashfault it can get slipery due to oils on the surface. I've nearly taken a dive a couple of time. They also get wet and your feet get all soggy and pruny.

This ad obviously has caused quite a stir. I like the visual of the logo being a raindrop and it illustrates the rain part. I don't need to know what the shoe looks like, I don't care, I want that shoe!

Haplo's picture 2 pencils

Absolutely! Everytime it begins to rain I have to stop running (I run on asphalt) because of the same reason, you can fall very easily.

drizae's picture 508 pencils

Hahaha I thought it was magic eye too at first. I dunno about this one, there's not a lot of idea in it.

Fail Harder.

ming the merciless's picture 190 pencils

Nike Rain Shoes - Yeah right.

Ain't no such thang.

ivan's picture

I should've made a google search. Zero hits on nike rain shoes.

hang-the-dj's picture 1270 pencils

I think Ivan feels like he should put some work up from smaller agencies after the bagging he's been getting lately from Boony and myself, but seriously Ivan, what is this? A crap scam ad. That's what it is.

amit parekh's picture 283 pencils

hmmmm,,,,but u can exicute better way to show d rain...i think u hav e to use less logos ..understand..idea is ggod..

adman's picture 30 pencils

When did the Dattaram people got NIKE account?
OOOh! They might be dreamed abt. it.

atul's picture 178 pencils

I think the comcept has enough potential.it's execution should have been classy though simplified, coz nike has it's own classy kinda way of executing creatives. U people made it tomuch croudy i would say. sorry guies.

chimie's picture 155 pencils

I think it is a nice ad, but if it is scam, it should be removed. Or let's run another blog for fake ads :-) Or just please modify the credits:

Client: Dattaram
Viral Self Promotion Campaign

:-)

ivan's picture

Good point. I'll try to find out.

kre8's picture 993 pencils

why are you guys whinging about people doing ads for clients they dont have?
you've all done it. dont tell me you havent.
india is the king of doing it.
the only problem with this one is that the product doesnt exist. now that's dumb.

the_ashlands's picture 1396 pencils

agreed...but i still feel the seperate scammy ad category is a good idea.

aj's picture 168 pencils

A. AHEM, NIKE IS A JWT ACCOUNT!

B. NIKE DOESN'T BUY SCAMS

C. ADS FROM DATTARAM WHATERVER AD AGENCY SHOULD BE BLOCKED ON THIS SITE, COZ THE SITE LOSES ITS CREDIBLITY!

Amigo's picture 43 pencils

A. ok but we are here to talk about the "Work", not which agency handling which account???

B. ok but the idea is "great"

C. ok , the site loses its Credibility by posting bad work, not good one!

aMiGo

aj's picture 168 pencils

A. IF THERE'S NO AGENCY, THERE'S NO WORK, THEN THERE'S NO DISCUSSION HAPPENING ON THIS SITE

B. THIS IDEA IS OK. JUST OK. IS IT YOUR AD?

C. IS IT YOUR AD, AGAIN?

theassailante's picture 234 pencils

fuck off adasia

the_ashlands's picture 1396 pencils
thelostidentity's picture 4 pencils

shows.. nike is a hot account in india.....every one wants to contribute.....go for it.... nice try... but ad is sad

hiren966's picture 4 pencils

Hey Jeetu Nice Work.

sam4grafix's picture 96 pencils

suppaah ad!!!!!!!!!!
simple... its really simple n simple is hard :D

the best is still to come

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