13 comments

Hand's picture
195 pencils
HandThursday, April 12, 2007 - 09:42

Nike : just *woof it

fersvax's picture
1238 pencils
fersvaxThursday, April 12, 2007 - 09:46

Rene, I think you're posting this without the authorization of the client and your actual creative director. Shame on you!!!

FER.

elmikel's picture
1151 pencils
elmikelThursday, April 12, 2007 - 10:45

Ok, this one is - run 'cause the dog is after you?
And what about that parking sign? Run 'cause you cannot park here? Or don't stop?
Doesn't make that much sense to me...

eastonellis's picture
34 pencils
eastonellisThursday, April 12, 2007 - 12:07

Independientemente de si me gustan o no, los avisos de Nike aparecidos en estos días que han sido realizados por Mc Cann Chile ya han sido publicado ha página completa, quizás como trucho y no como parte de la campaña. No conozco a René. pero conociendo a Mc Cann Chile, si no tiene la autorización de los cliente y de su DC ni siquiera estarían estos avisos en esta página, que por lo demás en el medio chileno ya es ultra conocida. Como antecedente aparecieron en una 'cool magazine' llamada Blank

matita's picture
488 pencils
matitaThursday, April 12, 2007 - 12:28

Mc Cann. Por favor mejoren el filtro de lo que suben. No queremos ser el próximo Dubai.

gibshellenberger's picture
157 pencils
gibshellenbergerThursday, April 12, 2007 - 16:38

YAWN

San Pateste's picture
139 pencils
San PatesteThursday, April 12, 2007 - 17:35

guau, que desastre.

No fixed abode's picture
380 pencils
No fixed abodeThursday, April 12, 2007 - 17:45

I wish my creative director gave me such helpful guidance as YAWN. C'mon gibshellenberger. I think this ad, though clearly a spec, is actually quite good. Certainly very nice visually. Maybe a bit weak on insight, but still pretty aspirational, which is good for the brand, I would have thought.

Rog's picture
6108 pencils
RogThursday, April 12, 2007 - 20:45

Good global vibe to it. Nice work.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
2175 pencils
mrtalentedFriday, April 13, 2007 - 04:28

thinking of so many fierce dogs on the street, i would stay at home or running on a threadmill.

Tero Ylitalo's picture
510 pencils
Tero YlitaloFriday, April 13, 2007 - 04:57

IMHO this is really good. A very different approach, yet delivering the message. You better run fast, with Nike you can. There's also a second ankle into this. Dogs are crazy about shoes, and these dogs are going bananas over Nike.

"Pastes like shit."

A. J. SMITH's picture
2842 pencils
A. J. SMITHFriday, April 13, 2007 - 09:49

I noticed the dog 1 row in from the shoe and 4 up isn't angry, he looks like hes waiting for you to chuck a stick.

Good idea, preferred the signals one.

8/10

BUGGERS

www.aaasmith.blogspot.com

juliangray's picture
993 pencils
juliangrayFriday, April 13, 2007 - 21:41

also the casting of the pics are not so good. many doogs are behind bars... Why would you need to run if they are behind bars?

Even worst the, 3rd lane 2nd place, dog is in a competition...