Nike / Dick's: Cleat

When the shoes get lighter the moves get tighter.
The Nike Zoom Vapor Carbon Fly Cleat.
Go online to put multiple colors on your feet.

Advertising Agency: Wieden+Kennedy/Portland, USA
Art Director: Chris Hutchinson
AB: Mia Chong-Hanssen
Photographer: Adam Levey
Photographer Rep: Sharpe+Associates

September 2010


AdsofChina's picture
99 pencils

hmmm i see what the font is doing, but it's not doing it for me.

Ads of China // 中国广告

shahidali's picture
4069 pencils

Oh no... not a nike


John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Eh... where's the concept?

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

based on headline - on boring headline

Guest's picture

dated layout. corny headline. who's doing the hiring at W&K? Stop hiring people just because they have a great agency on their resume (if that's the case here) or they're buddies with someone and look at their portfolios. If you're talented enough, you should be able to figure out on your own if they're good.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Doesn't go well with Nike's brand imo.

aRianna_.'s picture
281 pencils

It's not that bad.

Dzsoi's picture
8001 pencils

Not good either. Especially for a creative agency. Do something client couldn't do.

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