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Published/Aired: 
September 2010
Description: 

When the shoes get lighter the moves get tighter.
The Nike Zoom Vapor Carbon Fly Cleat.
Go online to put multiple colors on your feet.

Advertising Agency: Wieden+Kennedy/Portland, USA
Art Director: Chris Hutchinson
AB: Mia Chong-Hanssen
Photographer: Adam Levey
Photographer Rep: Sharpe+Associates

Comments (8)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8436

Not good either. Especially for a creative agency. Do something client couldn't do.

AdsofChina's picture
AdsofChina
Activity Score 99

hmmm i see what the font is doing, but it's not doing it for me.

Ads of China // 中国广告
http://adsofchina.wordpress.com

shahidali's picture
shahidali
Activity Score 4069

Oh no... not a nike

shahid

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Eh... where's the concept?

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

based on headline - on boring headline

Guest's picture
Guest

dated layout. corny headline. who's doing the hiring at W&K? Stop hiring people just because they have a great agency on their resume (if that's the case here) or they're buddies with someone and look at their portfolios. If you're talented enough, you should be able to figure out on your own if they're good.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Doesn't go well with Nike's brand imo.

aRianna_.'s picture
aRianna_.
Activity Score 281

It's not that bad.

Dzsoi's picture
Dzsoi
Activity Score 8436

Not good either. Especially for a creative agency. Do something client couldn't do.

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