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Nike: Body

Nike: Body
Your rating: None Average: 6.9 (27 votes)

Advertising Agency: DDB Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Julien Kosowski
Art Director: Stéphane Soussan
Art Buyer: Marine Rolland
Advertiser's Supervisors: Thomas Granger, Paul Ducré
Account Supervisor: Thomas Fabre
Illustrator : Si Scott
Touching-up: Bepong

Comments

golyadkin1's picture

The art direction is beautiful...

latotongtatoy's picture 112 pencils

Bad layout.

Chopsuey.

Cheap rehash.

everartz's picture 3618 pencils

but did you get whats it saying?

required_name's picture

ah, good old si scott. he is really taking over among illustrators right now, isn't he?

it's a great looker. I wished I spoke french and could say something about the concept.

Guest's picture

"Wherever you are, we're there."

aria's picture

translation please...

adcook's picture 156 pencils

nice art, typically french to not provide translation,

kgeiger's picture 3819 pencils

The translation's in the comments. See above.
But with the way that the copy and visual work together, this strikes me as an advert for Emirates more than Nike... Maybe it's a partnership piece?

Guest's picture

emirates is the main sponsor of paris sg. what should they do? photoshop the sponsor's logo?
i agree with you, it's too dominant. but i think there is no other way to do this using the shirt

Guest's picture

why a headless footballer?

Jorged's picture

it seem not so clear the typography in the arms, i don´t like that!

gienel's picture 345 pencils

good execution bad concept

(my Life Is Design & Design Is my LIFE)

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