PRESENTSFashion

Nike: Battle of the Nine Gates, Xuanwumen

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang
Published: May 2007

3 comments

sam4grafix's picture
sam4grafix
94 pencils

this campaign roxx..
big time...
design balance is gr8..
bt idea is missing...
i don care...
coz art is suppah:D

ITS ALL BEEN DONE!

TopJeff's picture
TopJeff
479 pencils

Strong campaign. It's about catching the attention of a youth audience.

Jeff

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kyao888's picture
kyao888
127 pencils

Cool graphics...someone might use it for a tatto

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