Nike: Battle of the Nine Gates, Xizhimen

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang
Published: May 2007

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sam4grafix's picture
94 pencils

wow :D


credosian's picture
272 pencils

the art is definitely WOW!

the idea is wow

the way its conveyed tho gets lost somewhere

but what the hell-- WOW nonetheless! :)
"The impossible is an illusion"
-Pushkaraj Shirke

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