Nike: Battle of the Nine Gates, Fuchengmen

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang
Published: May 2007

1 comment

TopJeff's picture
TopJeff
479 pencils

Visually, I really like this one, but it's much harder to see the basketballs and the Nike logo is not nearly as prominent as in the other posters. From the messaging and branding perspective, those are both issues.

Jeff

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