Nike: Battle of the Nine Gates, Final Poster

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang
Published: May 2007

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16 comments

GuilhermeToledo's picture
GuilhermeToledo
13 pencils

Belo trabalho. Good Job!

JUANcho's picture
JUANcho
50 pencils

Just NICE!!! Uhh NIKE!!!

kalpesh78's picture
kalpesh78
2580 pencils

its a nice looking ad.. but don't know it may just not be NIKE

ideas....30 minutes nahi toh free.

mayhem's picture
mayhem
126 pencils

nice art direction

sam4grafix's picture
sam4grafix
94 pencils

i like the art... suppah perforamnce!!

ITS ALL BEEN DONE!

act's picture
act
535 pencils

looks great! but just like any hundreds and thousands console game covers out there.

twelve_noon's picture
twelve_noon
617 pencils

i agree. this is nice artwork based on the purely fantastic and abstract element on all ps2 and other game ads. Made me pop in and check the work of DMG though. Not bad but there are still better agencies in china... Anyways this is nice to see, reaches the audience but it's not in anyway original..

imke's picture
imke
472 pencils

Gre8 art but I a impressed but not for nike.

-Where is the impossible?

www.mikeyonjan.blogspot.com

Bye's picture
Bye
1468 pencils

Looks nice, but to me this has no connection to nike as a brand at all. Nike usually goes a little further than just looking nice.

superguanzi's picture
superguanzi
57 pencils

so so, art can be better

hang-the-dj's picture
hang-the-dj
1262 pencils

Idea could be better.

Or good.

More overblown big-budget super-brand shite.

NEXT

Donald Draper's picture
Donald Draper
137 pencils

mmmm

talkcocksingsong's picture
talkcocksingsong

agree.
it's a tough one. how much is enough and not enough in terms
of craft is not easy in this one. good attempt but not there yet.

talkingisfree's picture
talkingisfree
2565 pencils

In my opinion this is not nike, so it's not a good ad. And personally. I don't like the art direction.

Donald Draper's picture
Donald Draper
137 pencils

Nice art!

an_opinion's picture
an_opinion
50 pencils

Look too much like the movie poster. Some kung-fu movies.

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