Nike: All Star Game 2006
Agency: DDB, Paris, France
Creative Director: Alexandre Hervé, Sylvain Thirache
Art director: Laurent Toth
Copywriter: Olivier Lefebvre
Illustrator: Stéphane Goddard
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13 Comments
It's a "so what" idea to me.
http://www.reinhardkrug.de/
Shaq # 34 represents the mack truck heavy-strong and #20 is another basketball i forgot but he represents the brick wall. Only here in the U.S. will understand the meaning of this.
Sincerely,
Arnold Santillan
714-206-2459
yeah,,either way...the art direction is horrible
www.ashlandic.com
Way too forced.
this is absolutely awful!
www.ashlandic.com
ivan, why is this here, what is so great about it? if i didn't get it, pls explain.
Two basketball players bang into each other. That represents a truck which strikes a wall, to express the physical shock.
On Bestadsontv.com it was elected as best print of the week. ;)
another analogy ad.
i like the idea visualizing the game with a heavy duty vehicle, the wall and the crash. Buuut the execution i don´t like. simple photoshop "past into" work. the players should be build of real parts of a trucks and walls, to make them frightfull realistic like the shoes they are wearing to transfer the dramatic of the sport into real life.
I agree with AdDavid. What's great about it.
Never got it when I saw it on bestadsontv.com Never understood why it got best print of the week on bestadsontv.com Now that I know the 'Thinking' behind it I still dont know why it got best print of the week or why it's getting the recognition here. Looks average also.
Love this. It's a simple metaphor idea, sure, but the concept is very fitting for an NBA all-stars game, and it has that whole Nike attitude thing going on. And despite what everybody else is saying, I think it's beautifully executed. That's just me.
definitely just you..
www.ashlandic.com
To use the lingo. This is whack. All Star Game? more like All Sucks Ass Game.
I know that doesn't make sence. Niether does your face....I mean this ad.
Doin' it for the points