Nike ACG: Radoslav Zidek

Agency: Wieden+Kennedy, Amsterdam, Netherlands
Creative Directors: Mark Hunter, Alvaro Sotomayor
Copywriter: Oliver Frank
Art Director: Paulo Martins
Account team: Feliciano Robayna, Patricia Cerda
Art Buyer: Andrew Koningen
Project Manager: Paula Atwell
Executive Creative Directors: Al Moseley, John Norman
Model Maker: Andy Knight
Photographer: Giles Revell
Re-touching agency: TAG


everartz's picture
7611 pencils


| Everartz |

everartz's picture
7611 pencils

Great art direction, very smooth snowboarding for Radoslav Židek, like the placement of the copy as well as fonts used... well done..

| Everartz |

A. J. SMITH's picture
2834 pencils

crap concept, great art direction.

But you can't polish a turd.

ellehcimeo's picture
3522 pencils

you can't polish a turd. you are correct. however, i'm wondering, banjo string, if you wouldn't mind elaborating on why the concept is crap, as i'm not so sure this one is a turd.
i thought the concept was quite nice. and that this is a lovely way to show how one might feel using the snowboard; as though they are boarding on a silky ribbon.

Radoslav Minchev's picture
Radoslav Minchev
288 pencils

Talk to me :)))

not freedom like a shopping card

It's my job to keep punk rock elite

adabortion's picture
615 pencils

Unilever would be happy if this was done for Sunsilk he-he-he.

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