Nike 10k: Street, 3
Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Photographer: www.love.com.uy
Illustrator: Ricardo Salamanca
Published: November 2009
16 Comments
GET OUT OF MY WAY!!! :)
So they thought of one ad and made three?
This is some of the worst advertising I've ever seen from Nike.
Yes, it's a 3x1 campaign, but still a nice thought with attitude.
Not a huge idea, but the runner attitude is expressed very well and powerful. I think this is effective.
totally agree. the grit to it is very relatable.
Me gusta muchísimo la dirección de arte. Me parece que le hace falta un copy que lo haga llegar al climax.
No me termina de convencer el FUERA DE MI CAMINO. Puede que sea más un QUE NADA SE INTERPONGA EN TU META.
No tiene que ser necesariamente ese copy, pero si creo que debe llevarte a un fin, a un beneficio final, sino se queda sólo en la excusa visual,
como si se tratara de una obra de arte.
De todas maneras me parece una excelente campaña.
"no silencies lo que no sabes expresar".
Idea is fine. The execution sucks. too literal.
ideas....30 minutes nahi toh free.
It's a pretty picture (not even that) that supposed to sum up the heart of a runner...
WTF?
Bad, bad, bad...
Naughty Creatives...
interesting, congrats.
No es una campaña, pero el mensaje tiene fuerza para target, core runner
El que sabe, sabe arte. El que no, es redactor.
photoshop is brilliant!
| Everartz |
oops! i loved the campaign. superb and brilliant. specially the gloomy weather and the rough road. brings out the toughness of the nike.
shahid
ahahah good idea. art work is amazing too.
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wicked! love all three. the emblematic Nike attitude is just overflowing, superb!
In the quiet words of the Virgin Mary... Come again?
I'm not sure....
Why not? I love he spirit of the ad. The photoshop is great.