Nike 10k: Street, 3

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Photographer: www.love.com.uy
Illustrator: Ricardo Salamanca
Published: November 2009

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16 comments

rehpani's picture
rehpani
312 pencils

GET OUT OF MY WAY!!! :)

maranca82's picture
maranca82
422 pencils

So they thought of one ad and made three?

This is some of the worst advertising I've ever seen from Nike.

CrackerJackWorks's picture
CrackerJackWorks
10173 pencils

Yes, it's a 3x1 campaign, but still a nice thought with attitude.

Dzsoi's picture
Dzsoi
5268 pencils

Not a huge idea, but the runner attitude is expressed very well and powerful. I think this is effective.

sloppy4's picture
sloppy4
1496 pencils

totally agree. the grit to it is very relatable.

Punch's picture
Punch
614 pencils

Me gusta muchísimo la dirección de arte. Me parece que le hace falta un copy que lo haga llegar al climax.
No me termina de convencer el FUERA DE MI CAMINO. Puede que sea más un QUE NADA SE INTERPONGA EN TU META.
No tiene que ser necesariamente ese copy, pero si creo que debe llevarte a un fin, a un beneficio final, sino se queda sólo en la excusa visual,
como si se tratara de una obra de arte.

De todas maneras me parece una excelente campaña.

"no silencies lo que no sabes expresar".

kalpesh78's picture
kalpesh78
2580 pencils

Idea is fine. The execution sucks. too literal.

ideas....30 minutes nahi toh free.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

It's a pretty picture (not even that) that supposed to sum up the heart of a runner...

WTF?

Bad, bad, bad...

Naughty Creatives...

sold's picture
sold
3219 pencils

interesting, congrats.

Ivancette's picture
Ivancette
153 pencils

No es una campaña, pero el mensaje tiene fuerza para target, core runner

El que sabe, sabe arte. El que no, es redactor.

everartz's picture
everartz
7611 pencils

photoshop is brilliant!

| Everartz |

shahidali's picture
shahidali
4063 pencils

oops! i loved the campaign. superb and brilliant. specially the gloomy weather and the rough road. brings out the toughness of the nike.

shahid

xcreativity's picture
xcreativity
2374 pencils

ahahah good idea. art work is amazing too.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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hermotsura's picture
hermotsura
254 pencils

wicked! love all three. the emblematic Nike attitude is just overflowing, superb!

Kiy's picture
Kiy
28 pencils

I'm not sure....

perromalo's picture
perromalo
429 pencils

Why not? I love he spirit of the ad. The photoshop is great.

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