Nike 10k: Street, 2
Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Photographer: www.love.com.uy
Illustrator: Ricardo Salamanca
Published: November 2009


16 Comments
GET OUT OF MY WAY!!! :)
Simple. Clear. Beautifully executed.
Buena! Felicidades.
www.danielglezmilan.blogspot.com
would it have been more effective with the vehicles on the road moving to the edges instead of having moved on to the sidelwak
am an advertising junkie | read my flog at http://www.desicreative.com/forum
Nah. This way we "get" the idea that the roads are no place for cars during the event. It belongs to the runners. Having them on the sidewalk moves that idea along more.
Simple and clear
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
nice ... nicely executed ... run like a madman!!!
i dint get it until i read da comments... itz nice but needs a lil mor info...
You create the plot in your mind.Great image.
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What a Shhhhht... world we living on.This is a "nike ton client" ad.(french people will understand what i mean)
Simple ideas are the best !
to me, its brilliant. superb. loved it.
shahid
vamos los pibes!
Next, next, next..., enough!
Nice art direction. Not totally convinced with the cars retouch though. Clear message. Nice Campaign
Clear Message... Nice visual...
great art direction....