Nike 10k: Street, 2

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget, Diego Bensenzoni
Copywriters: Germán Lagamma, Roberto Genta.
Photographer: www.love.com.uy
Illustrator: Ricardo Salamanca
Published: November 2009

Related videos by Shutterstock

16 comments

rehpani's picture
rehpani
312 pencils

GET OUT OF MY WAY!!! :)

thedesignaddict's picture
thedesignaddict
5366 pencils

Simple. Clear. Beautifully executed.

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

Buena! Felicidades.

ek kanya's picture
ek kanya
814 pencils

would it have been more effective with the vehicles on the road moving to the edges instead of having moved on to the sidelwak

am an advertising junkie | read my flog at http://www.desicreative.com/forum

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Nah. This way we "get" the idea that the roads are no place for cars during the event. It belongs to the runners. Having them on the sidewalk moves that idea along more.

alexander_bickov's picture
alexander_bickov
3279 pencils

Simple and clear

dumpinground's picture
dumpinground
22 pencils

nice ... nicely executed ... run like a madman!!!

tiny_wordz's picture
tiny_wordz
325 pencils

i dint get it until i read da comments... itz nice but needs a lil mor info...

brandingworthspreading's picture
brandingworthsp...
648 pencils

You create the plot in your mind.Great image.

Hibon's picture
Hibon
3731 pencils

What a Shhhhht... world we living on.This is a "nike ton client" ad.(french people will understand what i mean)

Simple ideas are the best !

shahidali's picture
shahidali
4063 pencils

to me, its brilliant. superb. loved it.

shahid

robertino's picture
robertino
5 pencils

vamos los pibes!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Next, next, next..., enough!

Brain-Art's picture
Brain-Art
1101 pencils

Nice art direction. Not totally convinced with the cars retouch though. Clear message. Nice Campaign

DUV4N's picture
DUV4N
28 pencils

Clear Message... Nice visual...

Kiy's picture
Kiy
28 pencils

great art direction....

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments