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Nightgown

Published/Aired: 
September 2007
417

Tags

Description: 

What you do at home is your business, what you do outside is Time Outs.

Advertising Agency: Fuel, Portugal

Comments (6)

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Highest Rated

fabiodebrot's picture
fabiodebrot
Activity Score 29

It`s kind of funny but i didn`t like it. bad art direction.

droga5+1's picture
droga5+1

Is that freddy mercury???

fouxdafafa's picture
fouxdafafa
Activity Score 36

cheap, easy, and uninteresting.

elmikel's picture
elmikel
Activity Score 1147

Actually, it's kinda funny. I like this insight though we have here some hardcore shit on this pics :)

Terrible's picture
Terrible

really bad campaign for such a great product.

Børge's picture
Børge

Well, I don't think that it is Time Outs business also what I do outside. But they are of course welcome to give me some suggestions.

--

The ads are a sad exercise in uncreativity. As far as I know there are three ads. One showing transvestites, one showing someone who likes to have sex with animals and one showing a mass murderer.

I find the connection a little troublesome.

Is being a transvestite as shocking as having sex with animals or being a mass murderer? Well, maybe in backwards Lisbon. The Time Out office should have stopped these ads. They stigmatize an already very stigmatized group that choose to hide in their homes exactly because of the attitude that these ads tell us that "we all" have.

After Benetton used aids-sick and dead people to sell sweaters I promised myself never to by any product from Benetton. That promise I have held through the years. After seing these ads I will never buy Time Out Lisbon.

fabiodebrot's picture
fabiodebrot
Activity Score 29

It`s kind of funny but i didn`t like it. bad art direction.

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