Niely Cosméticos: Alice

You change the color, the color changes you. Cor & Ton 7.1 Medium Blond.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes


jsptrck404's picture
437 pencils

art direction is really nice.

but the line means absolutely nothing. a total throw-away line. why even bother with copy here. it's hair dye. we know what it does. doesn't help the ad one bit. and what doesn't help just gets in the way.

| think small |

Ad_Man's picture
828 pencils

i like those, even with the line that everybody is complaining about.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

All ears's picture
All ears
233 pencils

To me the line says it's hair color that's boosts your confidence, simple. I think the over all idea is very nice.

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