Nicotinell: 42
Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Copywriter: Ben Clare
Art Director: Patrycja Lukjanow
Photographer: Chris Cordeiro
Published: May 2008
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40 Comments
hahaha i like it
http://jazarah.net/
i see the copy is unnecessary, the photo says it all, great work
http://www.flickr.com/photos/damontana/
Agreed. The message comes through even without copy. If you are going to keep the copy, it needs some tweaking. Make sure it reads easily. It's a tad "clunky" right now.
-Natalie
http://www.nataliemarion.com
very nice !
i like it. nice photograph too.
Yeah, good one!
Exaggerated
That's what makes the funny.
gud .........
http://maitrilanger.blogspot.com/
good good good.....
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Hahahahahahahahahahahahahahahahahaha
Very incitefull.
www.jpmountford.com
www.jpmountford.com
very nice!
nice photo, boring ad.
A bit too much, but nice!
haha great!!
Woman is double the age, maybe more, why not a 42 year old woman with real wrinkles.
Maybe because that would be too literal and not funny at all.
Who's to say what a 42-year-old woman looks like nowadays? By their logic, this is THE actual 42-year-old woman. She may look double her age, but that's exactly their point. No "Olay" can help you at that stage, so she might as well...
outstanding. great in every way!
very very nice
Machoman, creative director
just emailed this to all of my colleagues
this is sooooo funny...
Bravo!!!!!!!!
gran concepto!!!
Yoshiro
Pretty simple and yes, exagerated... but I actually really do like it! Great Job. I also think the copy is unnecessary though.
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http://www.umbertovonspiel.com/ - Let's work together and do many great things !
Nice,
funny idea, nice pic.
I agree about the copy,
Regards.
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
jajajajajaja.
[ http://eltubedeyou.blogspot.com ]
i dont mind dying, its the aging part thats killing me.
brilliant.
good on yaz
Muy Bien!
loool
hehehehe good
i love love love love love this ad!
=D
Bent picture and straight copy. Good work.
This visual says exactly everything. Also an perfect photography. Exelent!
Good one...
LOLLONE!
Very very nice!
LOLLONE!
Very very nice!
Nice one.
Thanks. Always try to balance praise with criticism.
Great ad. Well done, grtz from a young looking smoker ;-)
Is it necessary for her to be lighting up the cigarette?