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Nicotinell: 42

Nicotinell: 42
Your rating: None Average: 8.5 (30 votes)

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Copywriter: Ben Clare
Art Director: Patrycja Lukjanow
Photographer: Chris Cordeiro
Published: May 2008

Comments

jazarah's picture 1272 pencils
jazarah | Fri, 2008-06-13 02:11

hahaha i like it

http://jazarah.net/blog/

-DaMontana-'s picture 118 pencils
-DaMontana- | Fri, 2008-06-13 08:49

i see the copy is unnecessary, the photo says it all, great work

http://www.flickr.com/photos/damontana/

NatalieM's picture 1693 pencils
NatalieM | Fri, 2008-06-13 13:05

Agreed. The message comes through even without copy. If you are going to keep the copy, it needs some tweaking. Make sure it reads easily. It's a tad "clunky" right now.

-Natalie
http://www.nataliemarion.com

izzlah's picture 124 pencils
izzlah | Fri, 2008-06-13 02:33

very nice !

timcurrysbadaccent's picture 77 pencils
timcurrysbadaccent | Fri, 2008-06-13 03:00

i like it. nice photograph too.

LeeHarvey's picture 1798 pencils
LeeHarvey | Fri, 2008-06-13 03:03

Yeah, good one!

StuartLittle's picture 468 pencils
StuartLittle | Fri, 2008-06-13 03:05

Exaggerated

cullers's picture 334 pencils
cullers | Mon, 2008-06-16 18:31

That's what makes the funny.

mishkaa's picture 300 pencils
mishkaa | Fri, 2008-06-13 03:24

gud .........

http://maitrilanger.blogspot.com/

funky_frogii's picture 2142 pencils
funky_frogii | Fri, 2008-06-13 03:40

good good good.....

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Jon-Paul Mountford's picture 581 pencils
Jon-Paul Mountford | Fri, 2008-06-13 03:42

Hahahahahahahahahahahahahahahahahaha

Very incitefull.

www.jpmountford.com

www.jpmountford.com

Dusan Zica's picture 116 pencils
Dusan Zica | Fri, 2008-06-13 03:47

very nice!

nicoruk's picture 109 pencils
nicoruk | Fri, 2008-06-13 04:06

nice photo, boring ad.

sun15th's picture 14 pencils
sun15th | Fri, 2008-06-13 05:03

A bit too much, but nice!

dnguyen's picture 81 pencils
dnguyen | Fri, 2008-06-13 05:20

haha great!!

StuartLittle's picture 468 pencils
StuartLittle | Fri, 2008-06-13 05:28

Woman is double the age, maybe more, why not a 42 year old woman with real wrinkles.

ChuckNorris's picture 832 pencils
ChuckNorris | Fri, 2008-06-13 09:22

Maybe because that would be too literal and not funny at all.

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Fri, 2008-06-13 10:39

Who's to say what a 42-year-old woman looks like nowadays? By their logic, this is THE actual 42-year-old woman. She may look double her age, but that's exactly their point. No "Olay" can help you at that stage, so she might as well...

AD1014's picture 298 pencils
AD1014 | Fri, 2008-06-13 05:32

outstanding. great in every way!

machoman's picture 40 pencils
machoman | Fri, 2008-06-13 06:35

very very nice

Machoman, creative director

Olafski001's picture 991 pencils
Olafski001 | Fri, 2008-06-13 08:11

just emailed this to all of my colleagues
this is sooooo funny...

yoshiro's picture 198 pencils
yoshiro | Fri, 2008-06-13 09:24

Bravo!!!!!!!!
gran concepto!!!

Yoshiro

Umberto Vonspiel's picture 81 pencils
Umberto Vonspiel | Fri, 2008-06-13 09:31

Pretty simple and yes, exagerated... but I actually really do like it! Great Job. I also think the copy is unnecessary though.

-

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

salvarredy's picture 293 pencils
salvarredy | Fri, 2008-06-13 10:01

Nice,
funny idea, nice pic.
I agree about the copy,

Regards.

SALVA.
www.juansalvarredy.com
http://thelift.tv/spain

robot-rock's picture 815 pencils
robot-rock | Fri, 2008-06-13 10:07

jajajajajaja.

[ http://eltubedeyou.blogspot.com ]

bfrosty's picture 102 pencils
bfrosty | Fri, 2008-06-13 10:23

i dont mind dying, its the aging part thats killing me.

brilliant.

Ed Mintone's picture 595 pencils
Ed Mintone | Fri, 2008-06-13 12:29

good on yaz

vaoleo's picture 63 pencils
vaoleo | Fri, 2008-06-13 15:12

Muy Bien!

ahmed ragheb's picture 297 pencils
ahmed ragheb | Sat, 2008-06-14 07:20

loool

a66c's picture 20 pencils
a66c | Sun, 2008-06-15 03:00

hehehehe good

weedtweed's picture 64 pencils
weedtweed | Sun, 2008-06-15 07:40

i love love love love love this ad!
=D

Paul Eveleigh's picture 111 pencils
Paul Eveleigh | Sun, 2008-06-15 22:49

Bent picture and straight copy. Good work.

D_N_A's picture 61 pencils
D_N_A | Mon, 2008-06-16 04:59

This visual says exactly everything. Also an perfect photography. Exelent!

Hsemus's picture 14 pencils
Hsemus | Mon, 2008-06-16 06:10

Good one...

Farfa's picture 95 pencils
Farfa | Mon, 2008-06-16 07:22

LOLLONE!
Very very nice!

Farfa's picture 95 pencils
Farfa | Mon, 2008-06-16 07:22

LOLLONE!
Very very nice!

fifilo's picture 74 pencils
fifilo | Tue, 2008-06-17 07:52

Nice one.

Paul Eveleigh's picture 111 pencils
Paul Eveleigh | Tue, 2008-06-17 18:37

Thanks. Always try to balance praise with criticism.

amsterdam73's picture 374 pencils
amsterdam73 | Wed, 2008-07-09 21:40

Great ad. Well done, grtz from a young looking smoker ;-)

Marcela Cáceres's picture 112 pencils
Marcela Cáceres | Tue, 2008-07-15 12:29

Is it necessary for her to be lighting up the cigarette?

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