Nicotinell: 42

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Copywriter: Ben Clare
Art Director: Patrycja Lukjanow
Photographer: Chris Cordeiro
Published: May 2008

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40 comments

1264 pencils

jazarahFriday, June 13, 2008 - 03:11

hahaha i like it

http://jazarah.net/

118 pencils

-DaMontana-Friday, June 13, 2008 - 09:49

i see the copy is unnecessary, the photo says it all, great work

1687 pencils

NatalieMFriday, June 13, 2008 - 14:05

Agreed. The message comes through even without copy. If you are going to keep the copy, it needs some tweaking. Make sure it reads easily. It's a tad "clunky" right now.

-Natalie
http://www.nataliemarion.com

228 pencils

izzlahFriday, June 13, 2008 - 03:33

very nice !

83 pencils

timcurrysbadaccentFriday, June 13, 2008 - 04:00

i like it. nice photograph too.

3067 pencils

LeeHarveyFriday, June 13, 2008 - 04:03

Yeah, good one!

468 pencils

StuartLittleFriday, June 13, 2008 - 04:05

Exaggerated

334 pencils

cullersMonday, June 16, 2008 - 19:31

That's what makes the funny.

296 pencils

mishkaaFriday, June 13, 2008 - 04:24

gud .........

2542 pencils

funky_frogiiFriday, June 13, 2008 - 04:40

good good good.....

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

891 pencils

Jon-Paul MountfordFriday, June 13, 2008 - 04:42

Hahahahahahahahahahahahahahahahahaha

Very incitefull.

www.jpmountford.com

116 pencils

Dusan ZicaFriday, June 13, 2008 - 04:47

very nice!

109 pencils

nicorukFriday, June 13, 2008 - 05:06

nice photo, boring ad.

14 pencils

sun15thFriday, June 13, 2008 - 06:03

A bit too much, but nice!

81 pencils

dnguyenFriday, June 13, 2008 - 06:20

haha great!!

468 pencils

StuartLittleFriday, June 13, 2008 - 06:28

Woman is double the age, maybe more, why not a 42 year old woman with real wrinkles.

834 pencils

ChuckNorrisFriday, June 13, 2008 - 10:22

Maybe because that would be too literal and not funny at all.

10689 pencils

Jet Propulsion LabFriday, June 13, 2008 - 11:39

Who's to say what a 42-year-old woman looks like nowadays? By their logic, this is THE actual 42-year-old woman. She may look double her age, but that's exactly their point. No "Olay" can help you at that stage, so she might as well...

307 pencils

AD1014Friday, June 13, 2008 - 06:32

outstanding. great in every way!

40 pencils

machomanFriday, June 13, 2008 - 07:35

very very nice

1173 pencils

Olafski001Friday, June 13, 2008 - 09:11

just emailed this to all of my colleagues
this is sooooo funny...

526 pencils

elyoshiroFriday, June 13, 2008 - 10:24

Bravo!!!!!!!!
gran concepto!!!

www.yoshirosans.blogspot.com

81 pencils

Umberto VonspielFriday, June 13, 2008 - 10:31

Pretty simple and yes, exagerated... but I actually really do like it! Great Job. I also think the copy is unnecessary though.

352 pencils

salvarredyFriday, June 13, 2008 - 11:01

Nice,
funny idea, nice pic.
I agree about the copy,

Regards.

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

814 pencils

robottttrockkkkFriday, June 13, 2008 - 11:07

jajajajajaja.

[ http://eltubedeyou.blogspot.com ]

102 pencils

bfrostyFriday, June 13, 2008 - 11:23

i dont mind dying, its the aging part thats killing me.

brilliant.

593 pencils

Ed MintoneFriday, June 13, 2008 - 13:29

good on yaz

81 pencils

vaoleoFriday, June 13, 2008 - 16:12

Muy Bien!

301 pencils

ahmed raghebSaturday, June 14, 2008 - 08:20

loool

20 pencils

a66cSunday, June 15, 2008 - 04:00

hehehehe good

62 pencils

weedtweedSunday, June 15, 2008 - 08:40

i love love love love love this ad!
=D

111 pencils

Paul EveleighSunday, June 15, 2008 - 23:49

Bent picture and straight copy. Good work.

121 pencils

D_N_AMonday, June 16, 2008 - 05:59

This visual says exactly everything. Also an perfect photography. Exelent!

14 pencils

HsemusMonday, June 16, 2008 - 07:10

Good one...

97 pencils

FarfaMonday, June 16, 2008 - 08:22

LOLLONE!
Very very nice!

97 pencils

FarfaMonday, June 16, 2008 - 08:22

LOLLONE!
Very very nice!

74 pencils

fifiloTuesday, June 17, 2008 - 08:52

Nice one.

111 pencils

Paul EveleighTuesday, June 17, 2008 - 19:37

Thanks. Always try to balance praise with criticism.

374 pencils

amsterdam73Wednesday, July 9, 2008 - 22:40

Great ad. Well done, grtz from a young looking smoker ;-)

112 pencils

Marcela CáceresTuesday, July 15, 2008 - 13:29

Is it necessary for her to be lighting up the cigarette?

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