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Open letter

Agency: 
Published/Aired: 
December 2009
Description: 
Advertising Agency: TBWA/Chiat/Day, New York, USA
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Copywriter: Colin Nissan
Art Directors: Sean Farrell, Roxy Feldman
Executive Producer of Media Arts: Matt Bijarchi
Print Services Manager: Katherine D’Addario

Art producer: Teresa Rad

Comments (16)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

pretty long copy

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~ Quite obviously, I have gathered no moss ! ~

sirvan's picture
sirvan
Activity Score 29860

Love the honesty. Copy is a bit choppy, but overall not bad.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

not bad by your standards but I don't like it rly

silvi's picture
silvi
Activity Score 4172

Me gusta la sinceridad con que se dirige el mensaje al fumador. Nada de recetas milagrosas. Granc onexión entre producto y consumidor.
I like honesty. Great conection between product and smoker.

sold's picture
sold
Activity Score 3305

well, this make me wish a cigar, or two.

J Designer's picture
J Designer
Activity Score 2420

As 'sirvan' said the honesty is great! But it is very noticeable that you like the "suck" play on words a little too much. It is funny the first few times and is a nice way to make this message seam a little more light hearted, but you use the pun 11 times! That’s a little too much. In saying that, the rest of the copy works great. I love how you used the letter approach to personalize it.

Brain-Art's picture
Brain-Art
Activity Score 1101

Quitting really sucks... you got that right. It's cool way to approach people

The Lion's picture
The Lion
Activity Score 122

Good copy. But ironically it does make you want to light up.

sirvan's picture
sirvan
Activity Score 29860

At first I thought this was about all the draconian anti-smoking laws they're enacting here in the city…. just another reason why 2010's going to suck for smokers, lol.

+++

"I love some things, and don't love some other things."

morse's picture
morse
Activity Score 17518

The layout is boring unfortunately.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gmint7's picture
gmint7
Activity Score 2683

unconventional, i love it.
hope this win something : D

:::J:::

anHiiieeta's picture
anHiiieeta
Activity Score 328

okie dokie...

Stones's picture
Stones
Activity Score 138

Very Simple. Very Powerful

Wordnerd's picture
Wordnerd
Activity Score 6692

that's a very good Headline/copy, a great claim and positioning of a brand. in my opinion you could only improve it by getting rid of the complete third passage with the 'we're there for you' stuff. just skip it and it's better (guess that's the part the client needed to buy it)

Also love the 'sincerely' above the brand. makes it personal

Migzter13's picture
Migzter13
Activity Score 973

Thank you to ALL the people who are doing these alternatives to smoking. I'd rather hang out with goats rather than dragons if you know what I mean

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

second_creator's picture
second_creator
Activity Score 754

copy ads are always welcome

copywriter

rolling.stone's picture
rolling.stone
Activity Score 2741

pretty long copy

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~ Quite obviously, I have gathered no moss ! ~

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