Nicorette: Open letter

Advertising Agency: TBWA/Chiat/Day, New York, USA
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Copywriter: Colin Nissan
Art Directors: Sean Farrell, Roxy Feldman
Executive Producer of Media Arts: Matt Bijarchi
Print Services Manager: Katherine D’Addario

Art producer: Teresa Rad

December 2009


sirvan's picture
29860 pencils

Love the honesty. Copy is a bit choppy, but overall not bad.


"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

not bad by your standards but I don't like it rly

silvi's picture
4172 pencils

Me gusta la sinceridad con que se dirige el mensaje al fumador. Nada de recetas milagrosas. Granc onexión entre producto y consumidor.
I like honesty. Great conection between product and smoker.

sold's picture
3305 pencils

well, this make me wish a cigar, or two.

J Designer's picture
J Designer
2420 pencils

As 'sirvan' said the honesty is great! But it is very noticeable that you like the "suck" play on words a little too much. It is funny the first few times and is a nice way to make this message seam a little more light hearted, but you use the pun 11 times! That’s a little too much. In saying that, the rest of the copy works great. I love how you used the letter approach to personalize it.

Brain-Art's picture
1101 pencils

Quitting really sucks... you got that right. It's cool way to approach people

The Lion's picture
The Lion
122 pencils

Good copy. But ironically it does make you want to light up.

sirvan's picture
29860 pencils

At first I thought this was about all the draconian anti-smoking laws they're enacting here in the city…. just another reason why 2010's going to suck for smokers, lol.


"I love some things, and don't love some other things."

morse's picture
17002 pencils

The layout is boring unfortunately.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gmint7's picture
2683 pencils

unconventional, i love it.
hope this win something : D


anHiiieeta's picture
328 pencils

okie dokie...

Stones's picture
138 pencils

Very Simple. Very Powerful

Wordnerd's picture
6692 pencils

that's a very good Headline/copy, a great claim and positioning of a brand. in my opinion you could only improve it by getting rid of the complete third passage with the 'we're there for you' stuff. just skip it and it's better (guess that's the part the client needed to buy it)

Also love the 'sincerely' above the brand. makes it personal

Migzter13's picture
973 pencils

Thank you to ALL the people who are doing these alternatives to smoking. I'd rather hang out with goats rather than dragons if you know what I mean

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

second_creator's picture
754 pencils

copy ads are always welcome


rolling.stone's picture
2740 pencils

pretty long copy


~ Quite obviously, I have gathered no moss ! ~

Log in or register to post comments