Advertising Agency: TBWA/Chiat/Day, New York, USA
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Copywriter: Colin Nissan
Art Directors: Sean Farrell, Roxy Feldman
Executive Producer of Media Arts: Matt Bijarchi
Print Services Manager: Katherine D’Addario
Art producer: Teresa Rad
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16 Comments
Love the honesty. Copy is a bit choppy, but overall not bad.
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"I love some things, and don't love some other things."
not bad by your standards but I don't like it rly
http://jackmancer.com/
http://twitter.com/jackmancer/
Me gusta la sinceridad con que se dirige el mensaje al fumador. Nada de recetas milagrosas. Granc onexión entre producto y consumidor.
I like honesty. Great conection between product and smoker.
well, this make me wish a cigar, or two.
As 'sirvan' said the honesty is great! But it is very noticeable that you like the "suck" play on words a little too much. It is funny the first few times and is a nice way to make this message seam a little more light hearted, but you use the pun 11 times! That’s a little too much. In saying that, the rest of the copy works great. I love how you used the letter approach to personalize it.
Quitting really sucks... you got that right. It's cool way to approach people
Good copy. But ironically it does make you want to light up.
http://twitter.com/Cannes_Lions
At first I thought this was about all the draconian anti-smoking laws they're enacting here in the city…. just another reason why 2010's going to suck for smokers, lol.
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"I love some things, and don't love some other things."
The layout is boring unfortunately.
What hath God wrought
unconventional, i love it.
hope this win something : D
:::J:::
okie dokie...
Very Simple. Very Powerful
that's a very good Headline/copy, a great claim and positioning of a brand. in my opinion you could only improve it by getting rid of the complete third passage with the 'we're there for you' stuff. just skip it and it's better (guess that's the part the client needed to buy it)
Also love the 'sincerely' above the brand. makes it personal
Thank you to ALL the people who are doing these alternatives to smoking. I'd rather hang out with goats rather than dragons if you know what I mean
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
copy ads are always welcome
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
pretty long copy
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