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14 comments

sold's picture
sold
3219 pencils

this is good

capywriter's picture
capywriter
5511 pencils

and I guess those kids went to the shop theirselves to buy a pen that looks exactly right that...?

thirty6chambers's picture
thirty6chambers
1464 pencils

That's not a big problem for me. I mean, you can find random stuff in your house that looks like something else unintentionally. The problem I see with it is that the cap is clearly orange but the "smoke" is blue.

Tinglow's picture
Tinglow
614 pencils

Hey check your semiotics capywriter. Its fuck'd-up. It only goes to say, you dint get the ad.

monicamexico's picture
monicamexico
830 pencils

This is weak. Smoking will make my child draw blue clouds? No. That's not the point.

jingwei's picture
jingwei
150 pencils

you're missing the point i think, it's about kids emulating what parents do, it's definitely not about reading the image literally.

Tinglow's picture
Tinglow
614 pencils

Phew!!! Finally someone got the ad.

sold's picture
sold
3219 pencils

i will give you a really sad, AND TRUE, story:
i had a friend (dead now), he was a cocaine adict.
he had a dougther, age 2 (some years ago).
she saw many times he preparing and sucking the cocaine.
some day i get the house of this friend and i see the daughter playing:
she take 10 coins and start to divide in 2 lines using her hand like a credit card (like cocaine users do), than she call me: "this is mine, this is yours", and star to roll some paper to use...
coin looks like cocaine?

you dont have children, have you?

this is the cause i defend: to make good ad you need to be close to the problem, the solution is there.

can i be wrong?
course!! that make the world so good to live.

monchebeat's picture
monchebeat
114 pencils

Excelent AD!!!!!, and i think the ad is't for parenths no for kinds!!!

i think that it's great advertising.

adrianapr's picture
adrianapr
1238 pencils

nahhhhhh. cheap. boring. easy. etc.
i've seen MUCH better ideas with this same old concept.
example the one that reapeated the phrases in a childish handwriting.

tagleby's picture
tagleby
19 pencils

ummm... it's ok

shaking's picture
shaking
94 pencils

very childish

adman007's picture
adman007
54 pencils

why forcefully? u cant able to think simple...!
learn man learn.

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

good but i think it'd be better if they just had a real cigarette lying there, and then a scrawl of some smoke, as above. this would still illustrate the crossover in an original way as intended, but eliminate the forcedness of modifying the cigarette.

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