22 comments

vidya.shankaran's picture
vidya.shankaran
724 pencils

absolutely revolting

Huub's picture
Huub
248 pencils

The stickiëst of the ickiëst!

Guest's picture
Guest

I think its confused. Its like saying that those chewing gum dosen't work as they should and then you have to use them in a diferent way to make it.

esteb's picture
esteb
673 pencils

Fantastic!!!!

10/10

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

weird

Life is a joke. Laugh.

pez's picture
pez
1730 pencils

sticky motherfuc#@r gum!

MJStinson77's picture
MJStinson77
601 pencils

I get it, but it's gross and every smoker will just say, " I'll switch to the other hand."

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture
Guest

The problem I have with this is that it makes the gum not appetizing looking at all..

art.vs.commerce's picture
art.vs.commerce
566 pencils

this is not going to make people stop smoking, it's a visual pun. Addiction is a deep rooted problem and sticky fingers doesn't cut it.

Guest's picture
Guest

eeewww... gross :|

Guest's picture
Guest

sorry guys, creative? yes. makes me wanna chew that gum? def. not! so: missed the point.

raavigeorgian's picture
raavigeorgian
2444 pencils

gross. that it.

Guest's picture
Guest

hmmmmm gosh agian another bunch of so called creative criques who ve missed the whole point. guys look deeper. the whole concept is to curb the bad habit. the gum acts as a blocker for it. all the actions of smoking has been restricted by the gum. come on dont always be so citical and look deeper for a change.

Guest's picture
Guest

ironic that all of u ve the same way of looking at it. sorry but criticizing a piece of work without understanding it is wrong. its a failure of a whole advertising fraternity

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I'm not sure how this ad works in favor of the product... I understand it, but this perhaps wasn't the most effective idea...

Guest's picture
Guest

What are you guys smoking? This works.

chanderjoshi's picture
chanderjoshi
153 pencils

great connecting visual. like the entire thing.

Guest's picture
Guest

i work in bangkok and have visited mccann bangkok... this is from their scam department. Yes. They really do have a fake ads department to win awards... this is a fake ad.

velle's picture
velle
1550 pencils

this isnt working - not so much the concept even though im not sure that's working either - its the association between nicomild and other people's chewed-up rolled in their spit a thousand times over gum - that's not going into my mouth anytime soon no matter how much i want to quit smoking

michelangelo's picture
michelangelo
660 pencils

for the digital retouching, I'd give it a 7

kptkptn's picture
kptkptn
33 pencils

matrix :)

helluu

akashanandh's picture
akashanandh
49 pencils

it's disgusting. good. :D

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