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Black

Agency Network: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by JWT, United Arab Emirates for Nicola Finetti, within the category: Fashion.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors / Copywriters / Art Directors / Typographers: Adrian An
Photographer: Tejal Patni
Illustrator: Adrian An
Art Buyer: Emily Haddad
Account Supervisors: Francois Kanaan, Prabhakar Iyer
Advertiser's Supervisors: Leena Harazeen, Nicola Finetti

Comments (37)

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Highest Rated

vinnyrihal's picture
vinnyrihal
Activity Score 60

I love the copy and the layout, but for me it' the awkward pose of the model that lets it down, but hey everyone's a critic. Overall it's good.

Zeus's picture
Zeus
Activity Score 906

WHAT???

shrrr's picture
shrrr
Activity Score 69

death...black...
does it ring a bell?

shrrr's picture
shrrr
Activity Score 69

i like it

thirty6chambers's picture
thirty6chambers
Activity Score 1464

people wear black to funerals. it's a cultural thing so not everyone in the world will understand this but that's ok. awesome copy none the less.

sunilcreates's picture
sunilcreates
Activity Score 166

what cultural?? nothing to do with this ad and cltural black dress.

Tincho's picture
Tincho
Activity Score 1093

Idea is ok but the layout is awful... I hate those divisions.

askon's picture
askon
Activity Score 433

Anyone else find it funny that Emily the art buyer has the same last name as the CD. Probably why she picked such a shatty photograph

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

ackattak's picture
ackattak
Activity Score 396

Great line!

WAIKIKI's picture
WAIKIKI
Activity Score 12

bad art direction, but great copy.

Zemane's picture
Zemane
Activity Score 284

I agree.

"Talent is luck. The important thing in life is courage."

shoot's picture
shoot
Activity Score 36

funny. really.

Pete2's picture
Pete2
Activity Score 720

There's nothing about this ad that works. Awful art direction and awful headline.

Tapper's picture
Tapper
Activity Score 490

ok ad, that's it, bad layout. cannot belive this picked up a bronze at cannes though. unbelievable.

Strip. Strip. Strip.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Can women really show their skin like that in Dubai?

Truns's picture
Truns
Activity Score 53

so clever.

miko1aj's picture
miko1aj
Activity Score 3086

Excellent typography, simple layout, beautiful photography. Solid one.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Hmmm...if her husband is rich, he would not get an heart attack over a couple of thou. If he is poor, she probably loves him and wants him to live.

Pete2's picture
Pete2
Activity Score 720

it's a dumb concept. Move on.

JAG's picture
JAG
Activity Score 166

Tasteless idea.

fractalrene's picture
fractalrene
Activity Score 1504

Good line, good work.

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

neh neh,,
1. Negative ad
2. Dubai aint open to this art direction
3. The model looks awful

Bottom Line - Concept is atrocious hence ****** up !

john ler's picture
john ler
Activity Score 667

Anurag,
please... tell me you're not working in advertising !

john ler's picture
john ler
Activity Score 667

Amazing line !
Hats off to the writers !

Pete2's picture
Pete2
Activity Score 720

Pork eater. What are you smoking?

john ler's picture
john ler
Activity Score 667

Ashes of the husband.

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

I work in a Pig Farm, as I love eating Pigs.
I’m glad you know about advertising...MATE!!!haha

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

great copy, awful layout...

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

great copy, awful layout...

004422's picture
004422
Activity Score 4

Pete2. You must have the IQ and sense-of-humour of a hagfish if you don't get this idea and don't think it's an intelligently funny headline. But you probably don't know what a hagfish is either.

Pete2's picture
Pete2
Activity Score 720

I'm not sure what a hagfish is. But if I had to guess, it's either that fucking ugly woman in the red dress, or a creative director from UAE.

On a more serious and constructive note though:

Your headline is soft, almost too polite for the idea. It's written by someone who doesn't have full grasp of the subtleties and power of the English language. Was it written by somebody from India? "The price may give your husband a heart attack. But don't worry, it also comes in black. (Go on, say it with an Indian accent and you'll get my drift.)

A better way to state it would be:

He'll drop dead when you tell him the price. Good thing it also comes in black.

But you probably can't see the difference, can you?

And what the fuck were you drinking when you art directed and selected that photo?

004422's picture
004422
Activity Score 4

Pete2. Your headline gives the punchline away. It's too obvious.

And my, you are one angry, bitter individual with too much time on your hands. Get a girlfriend.

Pete2's picture
Pete2
Activity Score 720

By the way, your strategy is lame too. What does it matter that these dresses are expensive. So is everything else where you come from.

Stella Artois beer took that position years ago. "Expensive, but worth it". It works for beer. But for yet another designer dress, who cares?

bbp's picture
bbp
Activity Score 18

What's going on with this headline design?

The look that you've created works against the brand that you're trying to establish.
High end, exclusive...

This design feels like some bad hip-hop clothing line.

Are those stringy thread things symbolic of the dress falling apart?

Guest's picture
Guest

great line... poor art direction.

Guest's picture
Guest

It picked up a bronze at Cannes??? Wow!

certaintly's picture
certaintly
Activity Score 3994

love the copy, art is bleh

vinnyrihal's picture
vinnyrihal
Activity Score 60

I love the copy and the layout, but for me it' the awkward pose of the model that lets it down, but hey everyone's a critic. Overall it's good.

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