Nicola Finetti: Black
Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors / Copywriters / Art Directors / Typographers: Peter Moyse, Adrian An
Photographer: Tejal Patni
Illustrator: Adrian An
Art Buyer: Emily Haddad
Account Supervisors: Francois Kanaan, Prabhakar Iyer
Advertiser's Supervisors: Leena Harazeen, Nicola Finetti
Comments
WHAT???
death...black...
does it ring a bell?
i like it
people wear black to funerals. it's a cultural thing so not everyone in the world will understand this but that's ok. awesome copy none the less.
what cultural?? nothing to do with this ad and cltural black dress.
Idea is ok but the layout is awful... I hate those divisions.
Anyone else find it funny that Emily the art buyer has the same last name as the CD. Probably why she picked such a shatty photograph
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Great line!
bad art direction, but great copy.
I agree.
"Talent is luck. The important thing in life is courage."
funny. really.
There's nothing about this ad that works. Awful art direction and awful headline.
ok ad, that's it, bad layout. cannot belive this picked up a bronze at cannes though. unbelievable.
Strip. Strip. Strip.
Can women really show their skin like that in Dubai?
so clever.
Excellent typography, simple layout, beautiful photography. Solid one.
Hmmm...if her husband is rich, he would not get an heart attack over a couple of thou. If he is poor, she probably loves him and wants him to live.
it's a dumb concept. Move on.
Tasteless idea.
Good line, good work.
neh neh,,
1. Negative ad
2. Dubai aint open to this art direction
3. The model looks awful
Bottom Line - Concept is atrocious hence ****** up !
Anurag,
please... tell me you're not working in advertising !
Amazing line !
Hats off to the writers !
Pork eater. What are you smoking?
Ashes of the husband.
I work in a Pig Farm, as I love eating Pigs.
I’m glad you know about advertising...MATE!!!haha
great copy, awful layout...
great copy, awful layout...
Pete2. You must have the IQ and sense-of-humour of a hagfish if you don't get this idea and don't think it's an intelligently funny headline. But you probably don't know what a hagfish is either.
I'm not sure what a hagfish is. But if I had to guess, it's either that fucking ugly woman in the red dress, or a creative director from UAE.
On a more serious and constructive note though:
Your headline is soft, almost too polite for the idea. It's written by someone who doesn't have full grasp of the subtleties and power of the English language. Was it written by somebody from India? "The price may give your husband a heart attack. But don't worry, it also comes in black. (Go on, say it with an Indian accent and you'll get my drift.)
A better way to state it would be:
He'll drop dead when you tell him the price. Good thing it also comes in black.
But you probably can't see the difference, can you?
And what the fuck were you drinking when you art directed and selected that photo?
Pete2. Your headline gives the punchline away. It's too obvious.
And my, you are one angry, bitter individual with too much time on your hands. Get a girlfriend.
By the way, your strategy is lame too. What does it matter that these dresses are expensive. So is everything else where you come from.
Stella Artois beer took that position years ago. "Expensive, but worth it". It works for beer. But for yet another designer dress, who cares?
What's going on with this headline design?
The look that you've created works against the brand that you're trying to establish.
High end, exclusive...
This design feels like some bad hip-hop clothing line.
Are those stringy thread things symbolic of the dress falling apart?
great line... poor art direction.
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