Nicola Finetti: Black

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors / Copywriters / Art Directors / Typographers: Adrian An
Photographer: Tejal Patni
Illustrator: Adrian An
Art Buyer: Emily Haddad
Account Supervisors: Francois Kanaan, Prabhakar Iyer
Advertiser's Supervisors: Leena Harazeen, Nicola Finetti

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37 comments

Zeus's picture
Zeus
912 pencils

WHAT???

shrrr's picture
shrrr
69 pencils

death...black...
does it ring a bell?

shrrr's picture
shrrr
69 pencils

i like it

thirty6chambers's picture
thirty6chambers
1464 pencils

people wear black to funerals. it's a cultural thing so not everyone in the world will understand this but that's ok. awesome copy none the less.

sunilcreates's picture
sunilcreates
166 pencils

what cultural?? nothing to do with this ad and cltural black dress.

Tincho's picture
Tincho
1093 pencils

Idea is ok but the layout is awful... I hate those divisions.

askon's picture
askon
433 pencils

Anyone else find it funny that Emily the art buyer has the same last name as the CD. Probably why she picked such a shatty photograph

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

ackattak's picture
ackattak
396 pencils

Great line!

WAIKIKI's picture
WAIKIKI
12 pencils

bad art direction, but great copy.

Zemane's picture
Zemane
284 pencils

I agree.

"Talent is luck. The important thing in life is courage."

shoot's picture
shoot
36 pencils

funny. really.

Pete2's picture
Pete2
714 pencils

There's nothing about this ad that works. Awful art direction and awful headline.

Tapper's picture
Tapper
490 pencils

ok ad, that's it, bad layout. cannot belive this picked up a bronze at cannes though. unbelievable.

Strip. Strip. Strip.

ChuckNorris's picture
ChuckNorris
834 pencils

Can women really show their skin like that in Dubai?

Truns's picture
Truns
53 pencils

so clever.

miko1aj's picture
miko1aj
3097 pencils

Excellent typography, simple layout, beautiful photography. Solid one.

Frits Harkema's picture
Frits Harkema
713 pencils

Hmmm...if her husband is rich, he would not get an heart attack over a couple of thou. If he is poor, she probably loves him and wants him to live.

Pete2's picture
Pete2
714 pencils

it's a dumb concept. Move on.

JAG's picture
JAG
166 pencils

Tasteless idea.

fractalrene's picture
fractalrene
1506 pencils

Good line, good work.

Anurag Sahu's picture
Anurag Sahu
102 pencils

neh neh,,
1. Negative ad
2. Dubai aint open to this art direction
3. The model looks awful

Bottom Line - Concept is atrocious hence ****** up !

pork_eater's picture
pork_eater
662 pencils

Anurag,
please... tell me you're not working in advertising !

pork_eater's picture
pork_eater
662 pencils

Amazing line !
Hats off to the writers !

Pete2's picture
Pete2
714 pencils

Pork eater. What are you smoking?

pork_eater's picture
pork_eater
662 pencils

Ashes of the husband.

Anurag Sahu's picture
Anurag Sahu
102 pencils

I work in a Pig Farm, as I love eating Pigs.
I’m glad you know about advertising...MATE!!!haha

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

great copy, awful layout...

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

great copy, awful layout...

004422's picture
004422
4 pencils

Pete2. You must have the IQ and sense-of-humour of a hagfish if you don't get this idea and don't think it's an intelligently funny headline. But you probably don't know what a hagfish is either.

Pete2's picture
Pete2
714 pencils

I'm not sure what a hagfish is. But if I had to guess, it's either that fucking ugly woman in the red dress, or a creative director from UAE.

On a more serious and constructive note though:

Your headline is soft, almost too polite for the idea. It's written by someone who doesn't have full grasp of the subtleties and power of the English language. Was it written by somebody from India? "The price may give your husband a heart attack. But don't worry, it also comes in black. (Go on, say it with an Indian accent and you'll get my drift.)

A better way to state it would be:

He'll drop dead when you tell him the price. Good thing it also comes in black.

But you probably can't see the difference, can you?

And what the fuck were you drinking when you art directed and selected that photo?

004422's picture
004422
4 pencils

Pete2. Your headline gives the punchline away. It's too obvious.

And my, you are one angry, bitter individual with too much time on your hands. Get a girlfriend.

Pete2's picture
Pete2
714 pencils

By the way, your strategy is lame too. What does it matter that these dresses are expensive. So is everything else where you come from.

Stella Artois beer took that position years ago. "Expensive, but worth it". It works for beer. But for yet another designer dress, who cares?

bbp's picture
bbp
18 pencils

What's going on with this headline design?

The look that you've created works against the brand that you're trying to establish.
High end, exclusive...

This design feels like some bad hip-hop clothing line.

Are those stringy thread things symbolic of the dress falling apart?

Guest's picture
Guest

great line... poor art direction.

Guest's picture
Guest

It picked up a bronze at Cannes??? Wow!

certaintly's picture
certaintly
4060 pencils

love the copy, art is bleh

vinnyrihal's picture
vinnyrihal
60 pencils

I love the copy and the layout, but for me it' the awkward pose of the model that lets it down, but hey everyone's a critic. Overall it's good.

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